A link is a feature that has been used widely today
. It is a simple function wherein the site will feature a banner which is essentially a link to another external site. If the user clicks on it, he will be able to navigate directly to the other site. This feature has become a part of SEO or search engine optimization. It is used in tandem to increase the traffic flow to the site. The uses of link swapping can be commercial or totally to increase traffic flow.
Importance of Link swapping
Lot of webmasters indulge in link exchange exercises. If the concept is not understood properly it can be used wrongly. Several websites offer attractive options upon linking with them. It is important that we filter the requests. There are very obvious reasons that they can become very difficult to control. The link exchange exercise should be chronicled well. This is required to keep tabs on what is happening were in the website. There are possibilities for reciprocal link exchange. Here both the sites are benefited. This is done effectively through reciprocal link exchange directories.
SEO strategies include link building
Since SEO includes the basic concept of increasing traffic flow to the site, link exchange fits the bill perfectly. This is one of the key benefits of the procedure too. There are possibilities of a surge in traffic if the linking is done well. This is the reason the link swapping directory phenomenon has become so popular. They are very well maintained sites and have very user friendly and innovative features. This makes the process easier and trouble free. The use of link swapping has become a very popular means of increasing the visibility of the site.
What not to do while link swapping
It is better not to accept any and every link request that comes by. It is suggested to go through the host site well, understand its page rank, and know what type of material they publish and also how often it is updated. These are the pointers one needs to know and use to have effective link swapping. These points will ensure that the link is successful. To be extra sure, the link exchange sites the best option.