LinkedIn – A valuable use of your precious time?
LinkedIn A valuable use of your precious time
?
Social networking has become a major part of how we interact and relate with people, companies, and industries, but keeping up your online presence on the multiple networking sites (Facebook, Twitter, MySpace, etc.) can be difficult and time consuming. So, is LinkedIn worth your time?
The answer is yes! LinkedIn has many benefits that Facebook and Twitter can't offer your company. With over 250,000 users in Ireland and nearly 70 million worldwide, LinkedIn in a great place to network and grow your business. It is a rapidly growing company and will soon be opening its International Headquarters in Dublin. Taking LinkedIn seriously and developing your online network can help you grow and manage your business by connecting you with other companies, reaching out to potential customers, and finding qualified employees and partners. Here are some reasons and tips for why you should get connected.
1. Warm Calling Nobody likes doing the cold calling. If there's a company you want to connect with search for them on LinkedIn. If you don't have a connection to them maybe somebody connected to you has. This alone is worth the LinkedIn time investment. Your network is your net worth!
2. Hiring LinkedIn is full of qualified people so it's a great place to hire and it's free to advertise job opportunities in groups that you are a member of. You can also recruit potential employees by looking at their profile and recommendations.
3. Events - If you are running an event create it within LinkedIn. It's a much more effective way of getting more people going to your event.
4. Influencers/Decision Makers Did you know that most people on LinkedIn are over 35 and over 66% are influencers or decision makers. It's certainly a good bunch to network with!
5. Getting Business Instead of using a search engine to find some partners, employees etc more and more people will go straight to their network of choice. So make sure you've got a great profile and lots of recommendations. If you do then you'll get people contacting you with business opportunities.Also, Google now includes social networking sites in the search engine results, making you more accessible to potential customers and clients.
6. Research LinkedIn also provides a great way to do research. Ask for advise and post questions, you'll get a wide and diverse range of answer and suggestions from all over the world. If you are looking for some fresh ideas on anything you'd be amazed how helpful people are on LinkedIn. You can also post questions and polls in regard to your product to better understand your clients' interests, opinions, and needs. LinkedIn can help you better market you product and company to increase sales and revenue.
7. CRM - Customer Relationship Management systems were developed before social media took off. If you were developing a CRM system from scratch now you'd develop it a lot differently. It would actually look a lot like LinkedIn. Don't throw out your CRM system but it can't be used in isolation. If there's integration available between your CRM system and LinkedIn then you're laughing (e.g. Salesforce).
8. Stay in touch So you've come across a business contact that's not interested in your product or services now. What happens in 6 months time when they are looking for your business card or trying to remember your name? Stay in touch using LinkedIn. Send them an update every couple of months, let them know you're still around and open for business.
9. Effective Networking When an event is organized through LinkedIn you can preview other attendees' profiles so that you know who to talk to. Meeting new people at networking events is very important for your business and fun. You never know where you'll get business from but being prepared with a list of people you know you want to talk with will definitely give you a leg up.
10. Promote yourself Your company is a brand but what about you? Why don't you let more people know about who you are, your skills, connections and background? Make sure your LinkedIn profile is up-to-date, as people will be looking at your profile to judge your business.
If you haven't considered LinkedIn for your business, maybe it is time you should? Get connected and start networking now and see the benefits and rewards that LinkedIn can offer you.
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