Linking Through The World Of Online Web Directories
When it comes to internet marketing, a very usual concept of popularizing the website is through the submission in a web directory.
A web directory is a link directory on the World Wide Web which is categorized in nature. A directory is a way of linking to other web sites based on categories and sub categories. The categorization of web sites listed is done on the basis of defined set of categories.
While submitting a web site link, a form is usually used to fill in the details of the website and the submission is generally based on editors who review the content of the link submitted. The relevancy of the link determines the validity of the submission i.e. if a real estate link is submitted to (say) Jewelry category of a web directory, the link would not be accepted and will invalidate the submission.
Directories are basically of three types: Free, Paid and Reciprocal. As the name suggests, free directories take in the information as such and allows your site to get listed in the relevant category. The only disadvantage to this type of submission is that it does not provide a permanent link back to your site. Your link will be moved to a page with no page rank or is removed after sometime. Paid directories, on the other hand, charge a nominal fee which helps in assuring that your link is placed in the relevant category. Reciprocal directory submissions demand a link back for your link. The selection of a web directory depends upon the search engine friendliness of the directory. The quality of a website directory is another important criterion to look for as a low quality directory can leave a negative impact on the site submitted. It is always beneficial to select industry specific web directory for submission.
For the purpose of submitting your site link, you need to create a valid email account in the directory so as to avoid spam or to make directory editors notify you of any concerns with your link submissions. http://www.softsyssol.com is a free link directory that allows you to submit your link under the relevant category.