Liqueurs in Brazil to 2014
Liqueurs in Brazil to 2014
Liqueurs in Brazil to 2014
This databook provides key data and information on the Liqueurs in Brazil (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
*The liqueurs category was valued at BRL425.4m ($232m) in 2009, representing a CAGR of 3.5% since 2004.
*By the end of 2014, the liqueurs category will be worth BRL504.7m ($275.3m), with an expected CAGR of 3.5% between 2009 and 2014.
*The liqueurs market volume totaled 13.3 million liters in 2009, representing a CAGR of 4.2% since 2004.
*By the end of 2014, the liqueurs market will total 15.7 million liters, with an expected CAGR of 3.4% between 2009 and 2014.
*The liqueurs market was led by fruit liqueurs (representing 62% of the total value) followed by cream liqueurs, with a 29.6% share. Other liqueurs accounts for the remaining 8.4% share.
*Lucas Bols B.V. is the market leader with a 51.3% share of the market.
Reasons to Purchase
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: liqueurs 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Liqueurs 9
Value analysis (Brazilian Real), 2004-09 9
Value analysis (Brazilian Real), 2009-14 10
Value analysis (US dollars), 2004-09 12
Value analysis (US dollars), 2009-14 12
Volume analysis, 2004-09 14
Volume analysis, 2009-14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Liqueurs, Brazil, value by segment (BRLm), 2004-14 11
Figure 2: Liqueurs, Brazil, category growth comparison, by value, 2004-14 13
Figure 3: Liqueurs, Brazil, volume by segment (liters, million), 2004-14 16
Figure 4: Liqueurs, Brazil, category growth comparison, by volume, 2004-14 16
Figure 5: Liqueurs, Brazil, company share by volume (%), 2008-09 18
Figure 6: Liqueurs, Brazil, distribution channels by volume (%), 2008-09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Liqueurs category definitions 3
Table 2: Liqueurs distribution channels 4
Table 3: Liqueurs, Brazil, value by segment (BRLm), 2004-09 9
Table 4: Liqueurs, Brazil, value forecast by segment (BRLm), 2009-14 10
Table 5: Liqueurs, Brazil, value by segment ($m), 2004-09 12
Table 6: Liqueurs, Brazil, value forecast by segment ($m), 2009-14 12
Table 7: Liqueurs, Brazil, volume by segment (liters, million), 2004-09 14
Table 8: Liqueurs, Brazil, volume forecast by segment (liters, million), 2009-14 15
Table 9: Liqueurs, Brazil, brand share by volume (%), 2008-09 17
Table 10: Liqueurs, Brazil, volume by brand (liters, million), 2008-09 17
Table 11: Liqueurs, Brazil, company share by volume (%), 2008-09 19
Table 12: Liqueurs, Brazil, volume by company (liters, million), 2008-09 19
Table 13: Liqueurs, Brazil, distribution channels by volume (%), 2008-09 20
Table 14: Liqueurs, Brazil, volume by distribution channel (liters, million), 2008-09 20
Table 15: Liqueurs, Brazil, expenditure per capita (BRL), 2004-09 22
Table 16: Liqueurs, Brazil, forecast expenditure per capita (BRL), 2009-14 22
Table 17: Liqueurs, Brazil, expenditure per capita ($), 2004-09 23
Table 18: Liqueurs, Brazil, forecast expenditure per capita ($), 2009-14 23
Table 19: Liqueurs, Brazil, consumption per capita (liters), 2004-09 24
Table 20: Liqueurs, Brazil, forecast consumption per capita (liters), 2009-14 24
Table 21: Brazil population, by age group, 2004-09 (millions) 25
Table 22: Brazil population forecast, by age group, 2009-14 (millions) 26
Table 23: Brazil population, by gender, 2004-09 (millions) 26
Table 24: Brazil population forecast, by gender, 2009-14 (millions) 27
Table 25: Brazil nominal GDP, 2004-09 (BRLbn, nominal prices) 27
Table 26: Brazil nominal GDP forecast, 2009-14 (BRLbn, nominal prices) 27
Table 27: Brazil real GDP, 2004-09 (BRLbn, 2000 prices) 28
Table 28: Brazil real GDP forecast, 2009-14 (BRLbn, 2000 prices) 28
Table 29: Brazil real GDP, 2004-09 ($bn, 2000 prices) 28
Table 30: Brazil real GDP forecast, 2009-14 ($bn, 2000 prices) 29
Table 31: Brazil consumer price index, 2004-09 (2000=100) 29
Table 32: Brazil consumer price index, 2009-14 (2000=100) 29
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