List Building - Double Opt-In Versus Single Opt-In?

List Building - Double Opt-In Versus Single Opt-In

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In today's Internet world that's full of spam and unethical marketers who roam forums and blogs to gather email addresses of unsuspecting posters a double opt-in is almost mandatory if you don't want your email plastered with spam.As a serious, ethical marketer, you need to avoid sending spam to anyone or your reputation will take a hard hit.You need a double opt-in mailing list created by your autoresponder if you are building a list of subscribers. The software builds a database of the email addresses of people who readily agreed to receive your email messages.You may be wondering why a double opt-in is important if they wanted to get your emails in the first place? Single opt-in lists are not verified and might be populated by hundreds of spam artists that will eventually irritate your subscribers and generate unsubscribes.When your customers fill out their name and email address in your sign up box, the first part of the opt-in sequence occurs. The double opt-in occurs when your autoresponder receives their sign up and automatically sends an email to them requiring a click on a subscription confirmation link. That confirmation is recorded by your autoresponder, as proof of their request if needed, and they get on your email list.Because your list members have all verified their interest in your products and consented to receive your emails, an opt-in list is considered as a very powerful marketing tool on the Internet, the most powerful by many.One benefit of an opt-in list is the opportunity to build a relationship with your email list. It's pretty common knowledge around the Web that building a relationship generates loyalty and steady sales if you provide what your list subscribers want. Quality email content is an important technique that will keep your customers opening your email and reading what you have to say.There are several techniques to attract viewers to your opt-in box. One of the most popular is to offer a bonus or an incentive for signing up. Everyone loves a free gift and, if your free incentive is attractive enough, you will get the opt-ins you want.Popular incentives for opt-ins are ebooks related to your products, services or software that can be beneficial to your list of subscribers.While you may be tempted to use fancy HTML presentations in your emails to make them look more appealing, you may also risk losing subscribers.When list subscribers get irritated by too many emails or those they cannot read on their email client, they often slide down to the unsubscribe link and, after quick click, are gone forever. Always remember the needs of you subscribers. Not all of your subscribers will have the latest and best equipment and any frustration experienced is likely to kill their loyalty.The frequency of your emails has to be adjusted to suit your subscribers. Not many, if any, want daily emails from any marketer. Don't send long, tedious emails that are boring and likely to get deleted without being read.One necessity to provide for your opt-in subscribers is a visible, clear unsubscribe link. While that might seem contrary to your need to build and keep an opt-in list, it does show your ethical marketing to your viewers.Internet customers are not as nave as they used to be in the infancy of the Internet. They often check out marketers before they trust them. Your ethical status is highlighted by showing an easy to find unsubscribe link.The double opt-in is a protection for you and the effectiveness of your marketing campaigns. Don't think of it as an inconvenience for your subscribers, but a safeguard for them and you, too.

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