Listbuilding - How To Find Contacts That Work For You

Listbuilding is an unbelievably effective way to create a highly-targeted contact list to which you can market your various products

. One of the biggest problems that online marketers have to overcome is how to keep their messages out of people's spam and trash folders. The onslaught of unsolicited e-mails has made it very difficult to continue to market successfully online. As a result of wary consumers, many internet business owners have difficulty generating a group of people to whom they can market. Even people with traditional brick-and-mortar businesses can benefit from building an online list, as anyone can further their business by increasing their amount of contacts.

As many people no longer like to give out their e-mail addresses, it is necessary to employ a listbuilding technique that gives the potential customer control over their personal information. A good way to do this is with opt-in, or permission, marketing. This is often done through squeeze pages, otherwise known as landing, or lead-capture pages. These are separate from your main website and do not sell anything on them. They simply provide information to whet the appetite of the viewer and offer something of interest to the customer. This bonus offer is then to be delivered directly to the e-mail address that the person provides. The good thing about this method is that someone is much more likely to enter their information if they are getting something of value and are not being pressured to buy anything.

By gathering a group of people that have willingly given out their information, you also avoid being sent to spam or automatically being filed into the trash. These people are interested in what you have to offer and will take the time to at least consider your future pitches. Because of this, listbuilding is an absolute essential part of online marketing. Having a captive audience is much more effective than trying to simply advertise your company or website all over the internet.

Other than landing pages, another good way to build a contact list is to capitalize on the social networking craze. By setting up an online presence on these free sites, you can interact with potential clients, alert them of new and interesting products, and build your credibility. If online viewers see you as genuine, and offering worthwhile information, they are much more likely to invest in your services and pass along your name to friends. Having people that show interest and take action is the key to marketing success with listbuilding.

by: Troy Truman

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