Literature Stands_an Asset To Marketing

Introduction

Introduction

The beauty and pleasant content in a magazine can be seen by a person only if you can get him to read it. The average person is not going to pick up a magazine or a brochure or a leaflet and start reading it. To get him to read the material it is the prerogative of the marketer, who wants to convey the information in the leaflet, to get the literature to him. The best way to do so would be to use a magazine rack or holder. Moreover many advertisers and marketers believe that using a physical medium of transmitting content will have a more lasting effect than say, using the internet to advertise. Literature racks have been used extensively to do just this and have proved to be an efficient marketing solution.

Why to use such racks?

Literature stands are used not just to let people have better access to magazines and leaflets. An additional use to them would be to use them to develop the brand image of the company. Their design and appearance should be such that each time a person sees a similar color or shape anywhere, he is instantly reminded of the brand that the magazine holder was used to promote. Such racks create a sense of firmness and develop a kind of confidence in the minds of the public about the company. Another reason to use these racks is that they manage to attract the attention of any person passing by them. It compels a walker to stop and browse through the contents of the rack. Even the rack itself may be used to convey some information to the public using graphics. All of this is facilitated by the large variety of magazine holders available in the market. A marketer can choose any type which is best suited to fulfill his criteria or requirement.

Advantages of using these holders

Magazine rack is used by advertisers to convey information to the people by way of books, brochures, leaflets, etc. It allows people to easily access the information they want. These magazine racks also prove to be cost effective and can be managed in any budget. These racks are best used when used in areas where there is a high amount of footfall. The more number of people passing by it there will be greater chance for its content to be spread. Staircases, entrances and exits, receptions, lobbies, near a booth at a trade or job fair, etc. are some common places where the racks may be placed. Since there is a large range from which we can buy in the market a user will easily get one which he needs.

The variety available

There are different shapes and types for a magazine holder. It is available in a staircase shape, with multiple and single trays for displaying, wall mounted, rotating, etc. A lot of these racks can be folded up to a much smaller size and stored its transport case. The material used for their construction is aluminum and so they are light in weight and easy to transport. Eco-friendly racks made from bamboo and wood are also available for the green conscious client.

by: Vijay Baria

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