Liugong Wang Xiaohua: Adverse Economic Gains Across The Board Haoxiliantai Have Know

Chess has always been brilliant Liugong and "will" of the adversary forces

. I am afraid Wang Xiaohua

himself did not expect this spring Liugong is so high-spirited.

With "too proud" to describe the first half of this year's Guiliu Gong (stock code 0528) is not an exaggeration, especially in the general downturn in the industry, under the great contrast, Liugong soaring sales is so envious colleagues endless. And very happy for Wang Xiaohua and not take it lightly, "We must strike while the iron is hot, the next season to win the market, so the pressure will be smaller in the second half."

Adverse economic gains across the board

Cold in the north is also the time when the hot spring, located in the southern border of Liuzhou has rushed into the doldrums of summer, exposure to sunlight through a structured multi-green, up the hot image mottled ground. But also with the same fiery Liugong greet the upcoming season.

"According to the general rules of construction machinery industry, the spring and summer season has been the order, a number of products in short supply. And 8,9 is the off-season months later, it would mean a breakthrough win in the first half year, we must aggressive in grabbing these months. "The" 51 "section, Liugong of workers only two days rest, and just won the" national model "of the Group Chairman Wang Xiaohua also dare not slack off, come back from Beijing begin work on the layout of the next step. In this regard, the Office of the President quite a sigh, "we do not add up to the holiday year veterans to 10 days."

In lakes, involuntarily. Convinced diligence finally got the blessing of Wang Xiaohua always smiling, and outstanding performance Liugong gave him reason to carry on. Over the past few years, various types of construction machinery Liugong annual sales from 4100, Taiwan Taiwan 7600 16000 12000 Taiwan, Taiwan, completed thriller "Three pole dancing," sit tight in the top spot in the domestic loader industry, sales of Liugong Group jumped from 1.3 billion to 5.8 billion.

Good play is still staged series of

2005 1 quarter of total sales Liugong loaders, excavators and road rollers and so on more than 4,700 units, sales revenue, profit level tops in the industry first. Among them, the March sales up more than 2,600 units, the highest record sales month.

3 months, Liugong excavator unprecedented sales of 124 units, bucked the market trend. The industry's most black "dark horse" of Liugong excavator, a quarter of this year, sales rose more than 30% suffer negative growth in the thriving counterparts.

When many CEOs are still construction machinery industry, "collective depressing" locked in distress, no longer sad when the Mood for Love, Wang Xiaohua's mood is quite good, it's prowess Liugong gave him full confidence.

In the doldrums, the production and sales rise, not fall in Liugong naturally become the focus of insiders.

This, a Liugong who explained that Liugong not without being challenged, but more successfully resolved the external pressure. "First of all, sales area is a very important factor. As the focus of macroeconomic control, market concentration in the eastern coast of the main business may be more difficult. Liugong main attack, but the western market, is due to one of the regions to develop national , demand is still strong. Second, product factors, in addition to existing series, Liugong also constantly developing new products and expand profit margins at the same time is very strict, even harsh to some cost-control. Therefore, cost-effective nature of its products have a competitive advantage, sales stable in liters. "

Even in Liugong feel pretty good up and down when it appears to have a lot of shrugs of the Xiao-Hua Wang, "but the heart just under the brow" concerns. He believes that the current macro-economic control is still "aftershock", prices of raw materials also, competition is intensifying, complacent and wait and see, pessimism and despondency will not work.

Indeed, the market, many changes in his game can not be circumvented. But as the king said, although the entire industry "late spring", with great sensitivity and selection of the development path of companies are still a bit Bo. In other words, is sensitive to the feeling of the external environment and can lead by making the right response, pre-emptive. This is of course not an easy task, we must first have a sense.

Cartoon "Crayon Shinchan" when there was this kind of conversation, to say funny, but the analogy to business competition, but thought-provoking. Little new and partners are fierce dogs to catch up, run forward a small new Shi Jin, small partners that do not strenuous, you run the dog, however, said little new, I just run faster than you just fine.

And fast response Liugong opponents are often caught off guard. In 2003, when the present production and sales approaching Liugong million units of the popular situation, high level has begun to consider the next step of the marketing strategy. Great concentration of industry has been the situation, well aware of Wang Xiaohua information on the parties to make the construction machinery market in the first half of 2004 may be "demand blowout," while in the second half to be cooling the bold prediction, there is increased awareness of money supply and stock portfolio and mobilize the whole plant grabbed in the first half.

2004 began the Great Year of Liu Lian Zhouzhuan workers do not miss this opportunity. Entered in February, demand for it; to March, sales of up to 2300 units (equivalent to the total output of Liugong 1999). Natural growth the next few months, Liugong loader domestic market share of over 17%. According to statistics, production and sales breakthrough of 2004 Liugong 16,000 units, almost par with the international giants Caterpillar.

However, "not every day the temperature superimposed on the plot together into a good weather," good luck today Liugong hand is not easy to get sleep. Old rivals have been many, many foreign giants as well as work Fukuda Vision, Yutong Heavy Industries and other new corps of several major parts of the crevice of scraping and development Liugong, how to respond to changing all the time speculation.

Liugong Wang Xiaohua: Adverse Economic Gains Across The Board Haoxiliantai Have Know

By: weihua

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