As you can tell, there is an unlimited number of possible events that can change the flow of a live game and consequentially, market expectation
. A few to note: hot streaks, cold streaks, substitutions, foul trouble, changes in strategy, changes in possession, field position, power plays, player attitudes, team confrontations, and injuries. When you trade sports, you have the opportunity to buy or sell at any time during the game and profit from a shift in momentum. These shifts can also be applied to a team's season and longer term trades can be made.