To conclude, even if your traffic drops, it does not mean your website is any less successful
. It is important to look at the traffic and to then weigh up if the month has been a success in terms of sales, bookings or enquiries compared to the last month. Just because you have a high level of traffic does not mean your site is a success, it will only be a success if it is achieving exactly what you want it to, no matter how many visitors it is attracting.