It is time to streamline your local search optimization because the time is approaching when people will execute searches from their cars itself. Your users can make use of thousands of local directories which will help you find the best market place nearby, or the best mall to spend a weekend.Search engine optimization now has to go more local because now users want niche location based information which helps them make an informed choice at the end of the day. Well, many social networking sites like Twitter and Facebook are offering their location based services which is a great source of information for the people who want to know about their immediate geography.