Local Search Engine

Local search engine is a database which provides information about the products and services in a particular area or region

. It provides comprehensive updated information on all products and services available in a city. The main importance of local search engine is to provide information about the location and contact details of businesses in a particular area.

In addition to providing easy access to billions of web pages, local search engines have many special features to help you to find exactly what you are looking for. Some of the most popular features are tourist attractions, eating joints, real estate, hospitals, hotels, job consultants, etc. that a person could even think of in a city. You just need to type the product and service you are in need of and hit search, you will see a list of local businesses with their contact information. Taking an example of Chandigarh city, if you need contact information of a mobile vendor in Chandigarh, just type "mobile" in the search bar and hit search, a list of mobile vendors will be displayed. Ideally, a local user will acquire mobiles related information from the main website of the company, and thus be influenced to seek out their services. The goal is to shorten the consumers path from searching/researching to making a purchase. This is how a local search engine is a great help to the businessmen. The major search engine of Chandigarh is LookMycity.

Apart from getting the complete details of a city, the searcher can also advertise his products/services on local search engines, which will give boost to his profit. Latest news and events will also be displayed on the search engine. You can avail several benefits by advertising or promoting your business through local search engine, such as far cheaper and much more flexible rate than print advertising, market expansion, your business can be open all hours 24*7*365, reduced transaction costs through online orders, convert online hits into offline sales, etc. In this way, customers can find your business a lot easier.

It is basically a city guide. Again if we take an example of Chandigarh as a region to be focussed upon, the local search engine will provide information about the businesses in Chandigarh city. The information provided will be related to the hotels & restaurants in Chandigarh, Chandigarh tourism, immigration consultants in chandigarh, real estate in Chandigarh, news about Chandigarh, jobs in Chandigarh, traders, wholesalers, retailers, clubs in Chandigarh, etc. The major attraction is that all the information about any city is available from one single number all over the country. These days people generally hesitate to drive and visit a shop to just gain information, rather they visit a local search engine online and get the information of a product or service from there. The unique feature of the local search engine portal for advertisers is it"s cheaper and flexible rates, variety of products and services, communication with customers via e-mail, sms and phone, and reduced transaction through online orders. Through this portal, the business can be open 24 hours round the year. By now you must be enriched with the benefits of a local search engine. Go and try it out.

by: Harveen Singh

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