Local Seo Beyond Google Places

Your internet marketing strategy is a very important piece of making your business successful today

. In can be even more critical for small businesses that have the difficult task of competing with larger, better know corporations. Google has taken notice of the potential of this issue for small businesses and the customers that are trying to locate them and has turned Google maps and Google Places, into resources that can aid local businesses in reaching customers in their area. While much of this local SEO process will revolve around creating a listing, adding business information, inserting pictures and videos, and picking the best category, local SEO is not only Google Places SEO.

You have to pay attention to the reviews that you receive all over the web. If your business has only very positive reviews, searchers may worry that your reviews are fake and move on to a different business. Another difficult part of your local SEO will be making sure that your listings are completed in full and consistent everywhere.

For local SEO, you need to pay attention to the details. You will be spending a great deal of time on keywords that target your local area, and they will not be general. All keywords will have to emphasize where your business is located.

Links also need to be location based to increase local visibility. For locally relevant content you need to target potential customers in your local area. In addition, your address and phone number have to be displayed prominently on each page to assist search engine spiders in linking your business to your Google Places listing.

It is obvious that local SEO will be a very useful tactic for your business. Take the time to also make your local SEO marketing diverse. There are now other resources like the Bing Business Portal which allows you another place to enter your business. Also take advantage of online review websites like Yelp to get real reviews that consumers trust.

You can also use the yellow pages online as part of your local SEO strategy. And last, social media can continue to help you create a local presence and increase your ranking. Try Facebook pages, Twitter, and blogs.

When you take advantage of all of these resources local SEO becomes much more than just Google Places. You have many options for your small business and many new websites like this continue to be created.

by: John Davis

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