Local Seo Insights - How Fake Reviews Hurt More Than No Reviews

Yelp did it recently, others have been trying to get out of the fake review cesspool

ever since the wicked ones began misusing reviews to their advantage to get link juice. Genuine reviews are hard to find, thanks to the huge proliferation of online business in every consumer segment, business are finding it hard to come by genuine reviews, so what did they do, they team up with some not so genuine Local Seo experts around town and decide to pay for reviews or better still - get it all for nothing by making fake reviews imposing to be someone else.

This had been happening for so long that some began thinking of fake reviews as something almost acceptable! They have been creating fake accounts on Google+ and posting made-up comments and untrue reviews on a regular basis. Needless to say, some have been spectacularly successful in getting good results of their rather shady enterprise. Thankfully, the some conscientious people took notice and cried stop-thief!

Now that things have changed alot since then, you need someone who can help create fans of your brand and then channel all their love and support in words, stars and ratings. The only way to get that done is by hiring a competent Local SEO who knows better than to make fake reviews.

Doing Reviews The Correct Way

If you have not figured it out yet, the best way to get reviews is by being honest and diligent about the products you make and the services you render. Do not however expect the goodwill of your customers to keep gushing down your Facebook page or on Yelp, it takes time to get proper reviews that are worth their weight in gold (good reviews bring more business which brings more money!).

You will also need someone who can tap into your business streams and find the support for your website. Once your customers/consumers find the channel to show their support, your business will begin getting genuine reviews that will surely raise your business credibility. Also, it is worth knowing that local comments and reviews are better than those posted from a foreign location, which means, you need to focus on your local market - for which you will need your trusty local SEO agency!

by: Alanna Smith

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