Local Seo Search Tips To Improve Your Seo Campaign
With people using the internet continuing to increase in leaps and bounds and these
millions of internet users now becoming internet savvy, they are also getting wiser to the many internet frauds and scams and making sure that they know who they are dealing with online. And they are also looking for proofs of physical address, being able to visit your business location if they wanted to. Therefore, it has now become vitally important to make sure that your website is appropriately local SEO optimized to be highly ranked in searches for your local area.
So here are some local SEO search tips that you can use in your local search engine optimization campaign:
1. Compare Local and National Results
Monitor of your rankings across multiple locations and compare local and national results. With these, you will be able to get an accurate snapshot of your visibility and performance across multiple locations and a number of various verticals; gain an idea of other consumers' opinions; as well as you know when those opinions are from people you know.
So, therefore with these insights, this will make it easier for you or your search engine optimization expert in working around your visibility problem, and finding and implementing the right, best and most appropriate SEO solutions that can close the gap and make you rank highly.
According to a new whitepaper from BrightEdge that had looked into search results across the travel, retail, auto rentals and other verticals, across five major cities, it has been estimated that closing the gaps in SEO performance by ranking at the same level as your top city on each keyword across all five cities could boost your sites traffic and revenue by as much as 30%.
2. Determine Keywords Opportunities to Maximize Your Efforts
By doing this, you will now be able to easily determine gaps and prioritize opportunities to improve your professional SEO campaign across multiple locations, especially in some cities that don't rank high in search results.
3. Identify and Make Necessary Correction of Landing Page Misalignments
By doing this, you are making sure that you are providing a great-user experience for your visitors. As with this, you are removing the potential for your client to be frustrated with your site and the risks of your visitors not visiting back or even browsing your other pages. These usually happen when the highest ranking page in one location is targeting another location. Thus, when users click through, the information that comes out doesnt satisfy their needs.
4. Submit your Site to Top Local Directories
Make sure that your site makes use of online local communities like Yelp and Google+ in claiming your business listing. Also, Submit your companys listing to relevant local directories or portals and community sites. And wherever possible, dont forget to add photos, business hours, and other information to fill out the profile.
5. Make Local-Specific Landing Pages
This will make your site be optimized for searchers in that location or for those who are searching with that location name in their query. It is recommended that you should tailor each page of your site, with contents that are specific to your geo-targeted location and that content should be informative, compelling and refreshed regularly.
by: Audrey Abbey
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