Local Web - How To Be Searched And Found

The Woodlands, Texas Everyone has heard the sayings about business: "the customer is always right

," "time is money" and "anything worth doing is worth doing well." Here is another one for the list, "If youre not online, your business could suffer."

Online directories offer fantastic opportunities to get your business online and noticed when people are searching for local business informationfrom their desktop computer or their smartphone.

The buzz phrase thrown around the business world these days is "search engine optimization" or SEO. SEO is all about creating a presence online, getting your company name to come up as high as possible on search engine search result pages for the products and services your company sells. The higher your website appears in search results the more traffic will be sent to your website giving you more leads for your business.

Studies also show that most users do not have the specific name of a business in mind while searching for local services or products. Managing your business information through online directories means your business has the opportunity to show up in searches, even if you dont have a website. Online business directory profiles can help ensure potential customers looking for local business information about your businesswhere it is located, how to contact your business and what products and services your business offers.

Even if you already have a website then you're really only doing half of what you could be doing to get your name online and build your brand. Most online directories should provide a place to link to the main webpage of your business with your listing. This generates more hits on your site. Every time someone clicks to your site it counts like a vote for you and your company. In turn this increases the ranking of your website meaning that it will show up higher and more frequently on the "hit list" of major search engines.

Advantages of signing up for online directory listings include:

Great way to save money - Advertising is expensive so dont spend more, spend better. Online listings allow businesses to target a very select demographic based on geographic location.

Hyper-local - A hyper local site focuses on a very specific geographic region so listing with a hyper-local group means that your advertising is being directed at the people most likely to become your customers. It's much easier for a listing to get lost in a big general online directory so try to find a directory that will focus on as specific of a geographic location as possible.

Keep it simple - You may have great ideas for a website, so why are you still not online? Let an online directory do the grunt work for you. The site will be taken care of and maintained with very little stress to you. After all, you do have a business to run.

Places to get listed:

GoLocal247.com

getlisted.org

Universal Business Listing (ubl.org)

Localeze

InfoUSA

Google Places

Bing Local Listing Center

Yahoo Local Listings

by: Chelsea McGartland

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