Localization Secrets
Many executives do not realize the level of effort involved in localization
, dismissing it as simply translation.
For many years now, advances in internet technologies, development tools, authoring tools and platforms, have expanded the use of different file formats and build environments. Software applications and manuals are no longer based only on Microsoft resource files or Word documents. Java, XML, HTML, as well as many other formats, have become standard in many applications and products.
Additionally, with the continued trend toward the convergence of technologies, companies are marrying software, hardware, mechanics, chemistry, biology and other sciences to develop high-end solutions.
Translators are expected to understand all these different technologies and file formats, and accurately translate only what is needed, without modifying tags, links or code. If errors are made, a significant amount of debugging time is needed to fix and build the international products.
Localization is both an art and a science. Do not underestimate the efforts needed or short-cut the process. It takes experienced engineering and translation professionals to properly implement an efficient translation-reuse process and localize your product.
Would you hire anyone who speaks English to be your Tech Pubs writer, or anyone who knows a computer language to be your programmer? Translators are professionals with years of schooling and translation experience. They earn their living doing translations. Most live in the countries that they are translating for and are natives of the
language they translate into. They have an excellent command of the languages they translate from and into to ensure consistent, accurate and timely work.
In localization, it is often the long-term costs that matter the most. Software, help, docs and other texts related to products are constantly changing. With each product release, the localized material needs to be updated and synchronized with the source. Lower upfront
translation costs do not necessarily mean lower long-term costs.
To the untrained eye, a translated text appears final regardless of the quality or state it is in. Just as you see the value in having your source files edited by a second writer, or your software code reviewed by a second developer, the translated text should also be fully checked by a second translator. In the case of translation, the editing cycle will require not only reading through the translated text, but also verifying it against the source. Many vendors with lower rates, or higher overhead, will cut corners on editing in an effort to turn a profit. They may not ask a second translator to edit the text and instead perform cursory checks, which only require the editor to quickly read through the translated text without ensuring that it accurately represents the source. Asking localization vendors to provide a translation sample is often mistakenly accepted as a lead method to measure vendors quality standards. Although in theory the concept makes sense, in reality, it is far from optimal. First, there are a lot more tasks involved in localization, than simply translation. Second, translation samples are often done by the most qualified translators who may or may not participate in the actual translation, once your project is awarded.
Aunes Oversettelser AS has been in the business for 26 years, and we are specialized in technical translations. We are specializing in the Nordic languages, and can offer services into Swedish, Danish, Finnish, Norwegian and Icelandic. The premier translation agency for Norway and the Nordic region! Technical translation services for businesses in the Nordic countries and translation agencies world-wide.
by: carmen
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