Logistics Tips You Can Take to the Bank
Paying careful attention to the logistics of your event can be the key to a profitable presentation
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Small details, such as having extra order forms and pens, can make a huge difference in your results. I told you the story about the company that lost a $30K sale when my husband was inspired to invest because the lines were long and they didn't have an extra pen! He decided to go to lunch and "think about it," and that was just the cooling off period he needed to decide to hold off.
Don't let that happen to you.
Here are 5 logistics tips that you can take to the bank:
1. Create a Master Checklist
My checklist has saved me time and money and heartache on numerous occasions.
So, make a master checklist for yourself and, each time you speak, add to it the things that you need. You can download mine at www.LisaSasevichFan.com (Click the Like button to join, and you'll be able to download it from the Fan Bonus! tab.)
And, most of all, USE your checklist. It can keep you organized and sane.
2. Collect a Bag of Tricks
I hate to waste time looking for things, so I keep a plastic bin in a drawer filled with items I like to bring with me to speaking events. It's all organized, in one place, so I can just quickly grab it while packing.
Some of the items in my bag of tricks are:
my own PowerPoint clicker
a digital camera for still photos
extra pens
a little wrench to tighten my music stand (if I'm bringing it)
double-sided tape if I tear a hem or my blouse is gaping. (Ladies, you know about that!)
a flip camera for taking videos
chargers for my phone and camera
extra batteries for the clicker
breath mints or spray
face powder and blotting paper
3. Bring More Order Forms (and Pens) than You Will Need
You want to have those extra forms available at the back table because people lose theirs or they've written notes on them that they want to keep. If you can just hand them a blank form and a pen and let them take the other one home, they'll be grateful.
And, as I mentioned above, sales are lost when frustrated prospects can't find a pen, get an order form or have to wait in a long line that's not moving.
4. Collate Your Order Forms According to Chairs, Not People
Soon after you arrive, either you or a helper should collate your order forms based upon the number of rows and chairs in each row. For instance, if there are 5 rows of 7 chairs, someone needs to make 5 batches that each contain 7 order forms. That way, the person handing them out can just give a batch to the person at the end of each aisle.
That may sound overly simple, but consider that a well-meaning helper, standing at the head of each row, counting out order forms, can eat up 10 minutes of your talk, while you're up there...waiting.
5. PowerPoint Tips
And finally, here are a few tips for working with your PowerPoint presentation:
a. If you have a Mac, buy the little adapter (for about $10) that enables you to hook up your Mac to a projector, and keep the adaptor in your bag of tricks or travel bag.
b. Bring one printout of your PowerPoint presentation. That way, if the equipment fails, you can use the printout like an outline and talk your way through the material.
c. Bring an electronic copy of your presentation on a thumb drive. Again, if something goes wrong, and you can't get your laptop hooked up to the projector, you have the option of trying another computer.
As I've said before, the angels are in the details. Be as prepared as you can be, and you'll be ready for just about everything!
Logistics Tips You Can Take to the Bank
By: Lisa Sasevich
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