Request for a variety of formats to make it simpler for reproducing the logo in a variety of different mediums. If displaying a logo on the web, it is important the logo be in a compressed format to make the webpages load faster. Also, be sure to have a high resolution image for print media in order that it does not appear pixelated when printed.
Go with taglines and slogans: Taglines incorporated into the logo help reinforce the underlying message in a logo and can be an easy addition. Countless memorable marketing campaigns over the years have associated slogans with a logo to hit a message home.