It is not necessary that only a symbol logo would work for any and every business
which means there could be some businesses which might benefit by making some variations in the design or by adding their brand name in the trademark pattern. The process of designing symbol is very complicated and there is an essential need that it is done carefully so that you get the best possible results after endorsing it. A symbol needs to convey the following messages:
Meaningful: Although there is no certain rule which explains or instructs that how to go about the design procedure so as to get the best out of it but since is important that the design is capable in speaking for itself that using text is a good idea. Expecting a tiny design to do it all by itself would be too much.
Uniqueness: There are so many firms out in the market and you can imagine firms owning their trademarks, so it is a challenge that your design looks different so that it can stand out in the crowd and win the tough competition. At certain point it might happen that the pattern that you may have decided to use might just be so similar to another firms design. Therefore a lot of thinking and search goes in to deciding the final look of the symbol that has to be used.
Easily can communicate: A symbol if is not capable in communicating your ideas and ethics then it would be of no use. The more complicated the symbol the tougher it would become for people to understand.
Using your brand name smartly or text in the design is one tough work to do. There is a need for expert advice and creativity to do so adeptly. To elucidate the meaning of the message to be sent across to people the design of the symbol should look attractive. This is one effective way that you can create brand consciousness in the market. To create trademark for your firm, you could use logo maker that is easily available.