Logo design: A logo is the face of the company, representing it to all

Logo design: A logo is the face of the company

, representing it to all

A logo is a corporate design, a symbol for a company. It has to be attractive, appealing, colorful and bright. See the logo of Mc Donalds. It is in red and yellow. Simple, but effective. The company logo design should be in tune with the company's market demands. These should be attractive enough to appeal to the target audience. There are logos which are somewhat distinctive and unique. These are good at catching people's attention. For example, the logo of twitter. It consists of a small blue bird. This type of logo catches people's attention, and is easily remembered and distinguished.

While designing a logo, certain things should be kept in mind. An impressive logo design can be printed through online printing. The logo should be impressive, so that it remains in people's memory. Sometimes people don't remember the company or its name, but the logo. It is also said that a picture can say a thousand words. A logo is also a picture of the company. It is the face of the company, by which it is remembered. A logo like Apple's matches the company name, Apple. While the logo of Scoda Auto is entirely different. It consists of a winged arrow, which also looks like a tribal's head. These logos are designed keeping in mind the philosophy of the company, as well as its history and origin.

Logos, as such are the face of the company. These are, therefore, designed with great thought and care. The color combination and design of a logo plays an important role in building the image of the company or organization. It is also instrumental in popularizing the company among the people. It conveys the nature and the character of the business and activities of a company. Logos need not be very complex. There are some logos which are very simple, yet very effective. For example, the logo of Facebook is very simple. It consists of the words facebook written in white on a blue background.

While making a logo design, a company should give complete information about the type of company, the business it conducts, its consumer base, its target audience, as well as its own specific requirements. Sometimes, a company changes its logo to refresh itself, or to change its image in people's minds. Hence, the logo design is made to serve the general and specific purpose of making or changing the logo. For example, Nike keeps changing its logo since 1970s. Its current logo is now a red swoosh without the name Nike. Careful and thoughtful online printing enables making good logo designs.

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