Some of these high-paid copywriters are even worth it! But again
, the larger point we are trying to make here is -- long copy almost always outsells short copy. When done well, and written in compelling fashion, a sales vehicle of some length is an unbeatable sales weapon. Note that the length of a sales message hold true across all formats. A 30-minute television infomercial is a much more powerful seller than a 30-second TV commercial. A large, say, 8-by-8-inch space ad will always outsell a small classified ad. The whole beauty of an Internet Web site is that is allows you to dump literally unlimited amounts of information about your product onto your page. The Web is perhaps the ultimate long copy sales vehicle.