In the mid nineties a group of people with a passion for shoes realised that there
were no companies in the United Kingdom that made stylish and trendy shoes that were made with the best traditional British shoe making skills. They decided to start a company of their own and start manufacturing and selling a brand of shoes with highly skilled British craftsmen and leather workers. They used the best leather that they could source and utilised the best shoe making skills and know how that Britain was known for. They also hired a group of designers that would make sure these exceedingly well made shoes would also be stylish and classy while also being up to date in terms of their design and their looks. This was in 1994 and the company was called Fly Shoes London after the British Capital in which the company was established.
Fly London is a very young brand compared to some of its competitors in the designer shoe industry but in a scant decade and a half or so it has built up an enviable reputation for itself as a maker of very high quality shoes that are made with the finest craftsmanship and the best materials that can be had. In the fifteen odd years that Fly has been selling shoes, its designers have also built up a reputation for classy and classic designs that while being fashionable are never the extremely trendy sort that seem to be all the rage one season and then the most unfashionable thing the next season. Their designs have always withstood the test of time and have held up well to passing seasons. As well as the actual shoes hold up to use for season after season in fact.
All this has led to a considerable fan following in its home country for the brand and almost every year its new collections have been awaited by consumers of Fly boots and shoes with bated breath. In the past few years, the popularity of Fly London has surpassed the boundaries of its home country and it has gained international fame. This year the new collection of Fly shoes has hit the mark with fashion critics and it has been hailed as one of the best ever by shoe connoisseurs everywhere. The combination of classy styles and great construction has meant that the shoes are a design classic and great value for money as well.