Looking at the web strategy

In 1990's having a website was not considered much for promoting and marketing a

business but now in 2000's the businesses have realized the potential of web. Today many big and wise companies have realized that by not having a solid web presence they can easily generate leads and also get instant feedback from the clients which they can utilize them to restructure and reform their business for success in the near future. There are various companies and agencies available all over the world to provide you with the best web design and development services. Earlier the businesses esteemed their customers for their pockets but now with help of technology the businesses tap their customers for information, as a source of guidance, which is inestimable. This information helps the businesses to refine and improve the offerings and add on some services and solutions for the customers to get them keep on visiting again.

The websites need to be created with care as they are run by channel partners in the communications market place which gets benefit from the advice. But we generally see that the websites are created to convey the information about the company, promote and sell the products and services of the company, generate more leads and client social interaction functionality. To get strong web presence through your website design you need to start up with some activities like social interaction/ social media optimization, which mean contacting with people through social marketing sites like facebook, twitter, LinkedIn, online forms, forums etc. conducting surveys is another good option to get in touch with the customers and receive their feedback so that you can improve your quality of services. Providing the customers with e-commerce is to enable the customers to place orders for the products and services online.

Employee intranets includes trainings, satellite office interaction, current product information program, employee's incentive program etc. through live chats the personnel's can easily answer to the questions by the customers in a real time setting. Email marketing is an activity carried out to allow the customers and target audience to opt in for the company's newsletter and special offers. The most required improvement in the web design is possible through search engine optimization. This is required to tell the search engines that how and where the website should show in the search results. This includes tags like Meta tags, alt tags, and search friendly text.

Looking at the web strategy

By: Garima Saluja

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