Lost In The Front Row Who Won The Bid To The Small And Medium Enterprises Beacon? - Bringing Home

to the Lehman Brothers bankruptcy as the symbol of America's financial crisis from the bottom of the formal evolution of the global economic crisis

. Obama to judge the current economic situation is that the U.S. economy was the worst yet to come. In this frenzy sweeping the world, no-one spared. China is now considered this financial tsunami, "safe haven", but close to the situation several months, global economic slowdown, the economic crisis is continuing to penetrate the Chinese market, Difficult exports, sluggish domestic sales, cash flow difficulties, a large number of returning migrant workers, China's household electrical appliance enterprises are suffering following the rise of raw materials, appreciation of the RMB has been the biggest dilemma, but the current situation is still the worst in the assessment of the CPC Central Committee on the financial crisis is "not yet bottomed out." Difficult in the export and domestic market slowdown under the appliances to the countryside to some extent become the company's "life-saving straw."

Home appliances to the countryside will bring a huge market?

Pilot for home appliances to the countryside the results achieved, the Ministry of Commerce of the enterprise data show that the pilot products have been sold 3.5 million units, with sales reached 50 billion yuan. Compared to last year, the pilot of the three provinces and one city appliance sales grew 40%, an increase of 30%. Home appliances to the countryside obvious benefits for the enterprise. The central government website shows the pilot bringing home appliances products have become the first choice for farmers to purchase household appliances, improving people's livelihood, was welcomed by farmers.

From Changhong Some figures are updated, deputy general manager of Changhong's multimedia industry, said Guang-Sheng Teng, Chang after the first round of experiments, the total sales of 40 billion yuan. Ended in early November, Shandong realized appliance subsidies 682,800 units, payment of subsidies to fund 132 million yuan. The sales in the amount of 1.45 billion yuan in Sichuan, the amount of 152 million yuan to receive subsidies, Henan is the declaration of 638,600 units, the amount of subsidy is 102 million. From this point of view, on a pilot sales of home appliances to the countryside is far higher than the above statistics.

Approved by the State Council, Ministry of Finance, the Ministry of Commerce decided to start from December 2007, Shandong, Henan, Sichuan, three provinces of financial subsidies to the countryside home appliances products pilot, obviously. December 2008, decided to continue the promotion of home appliances to the countryside. Implementation of the region: Shandong (including Qingdao), Henan, Sichuan and other 12 provinces (autonomous regions and municipalities).

For the appliances to the countryside, companies have given high expectations. In order to bid "appliances to the countryside" project, jump jump a try all companies have set up "home appliances to the countryside," working group, the multitude of successful preparation of "tender", including the collection specifically designed products for the rural market information, establish or straighten out the national sales network, to participate in the Ministry of Commerce and the Ministry of Finance held many meetings and so on. After winning, the company's "home appliances to the countryside," good government working group would also like to fill in all required documents, pay fees, in addition to home appliances to the countryside to learn how to use information management system.

Expected for home appliances to the countryside, all successful enterprises, large enterprises are more optimistic.

Bid this year, bringing home appliances,

Hisense Winning 15 TV products, successful product basically covers all Hisense CRT product line specifications, including three flat-panel, high definition, this round of home appliances to the countryside is the face of Hisense products through the market comprehensively. Hisense Electric Beijing Song Haiyan, general manager of marketing said, Hisense decided to use the technology accumulated over the years, the network service edge, and the state policy of stimulating domestic demand to support, maintain a secondary market share based on the first, extending 34 market, 34 out of marketing to further develop the market.

Is not only a successful manufacturers, distributors of the very high expectations of home appliances to the countryside. Consultation carried out 34 in Ovid, when market research found that on December 1 the new wave of policy before the advent of home appliances to the countryside, many dealers stopped purchasing, and is waiting for the arrival of home appliances to the countryside policies.

Ovid consultation 34 Market White Paper, forecast a new round of home appliances to the countryside will

TV

, Refrigerators, washing machines 20-30% of rural demand pull effect.

by: gaga

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