Lou Guerin Jewelry And The Brand's Illustrious Founder.

This essay follows the reader through the founding history of this illustrious franchise

and its meteoric rise to the apex of the gothic silver jewelry world.

Lou Guerin: Primitive-Futurist

Lou Guerin hails from Brittany, the Celtic part of France. He began exploration of the world at age seventeen. 3 brief years after the start of his adventure, he began leather crafting in Paris, crafting fashionable belts. Lou then traveled to Mexico, where he learned intricate Huarache Indian braiding techniques. He then adapted these ways in Ibiza, Spain, where for 8 years he was immersed in a culture-rich climate of leather crafting the Spanish way.

Lou Guerin's next port of call was the distant town of Chefchouene on the fringe of the Moroccan Rif mountains. Here Lou Guerin learnt & helped preserve the ancient methods of Arabic shoe making, at a time when they were being desecrated by ugly industrial footwear. For 13 years, he designed boots, sandals, bags, & belts. His workshop grew in scale to include thirty five hand-tooling leather workers and over one hundred apprentices.

Post- Morocco, Lou spent six more years in New Zealand shaping custom boots with his new techniques. At the turn of the millennium, Lou moved to Bali, where he began his love affair with the world of sterling silver gothic jewelry. Today, Lou Guerin gothic silver jewelry is at the at the forefront of the sterling silver gothic jewelry world alongside Chrome Hearts jewelry, Bill Wall Leather jewelry and other established sterling silver gothic jewelry designer labels.

Why replicas, fakes and Lou Guerin inspired jewelry is rising in popularity

In recent years, the brand has faced adversity in the form of several offshore competitors of equal capacity and talent, resources and ability to offer equally detailed, stunning and expertly crafted luxury gothic silver jewelry to bikers & other fans at a fraction of Lou's prices. Now, fans of gothic silver jewelry are offered an extensive range of alternatives to original Lou Guerin jewelry. Fans are waking up to the ugly truth behind branding, which is truly nothing more than an imaginary concept.

For a comprehensive documentary of fakes and replicas, the writeup at the Chrome-Hearts page will be very useful and informative.

by: Howard Dean

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