Low Cost SEO

Low Cost SEO

Low Cost SEO

A lot of new companies and upstarts have built their site and wonder: "now what?". A site doesn't promote itself. Your website is the virtual extension of your business and will grow organically. Fortunately there are things you can do to speed up the process.Given this, many people get stuck with "OK, I have a website, what do I do with it?". Here are some general guidelines.KEYWORD RESEARCH Your initial task is to determine what search terms you want your page to show up for (Google: "free google keyword tool"). Then optimize the pages on your site for those terms (Ideally you should not optimize any given page for more than a couple of search terms). Target the most relavent and don't choose highly general or competitive terms. You're chance of ranking are slim. For local businesses, you can choose a competitive term and then couple it with a local designation; like "plumber dayton ohio".DOMAIN If you don't already have a domain, do a domain search on a registrar like Godaddy. Try to get your main keyword in the domain. Like above, it's often easy to take a general, competitive keyword and add local...like "daytonplumber.com" or "plumberdayton.com"...or "juiceplusdayton.com". Stick to the .com, .net or .org domain names.PLACEMENT Then, relative to search you're looking for placement in sponsored (PayPerClick), Local (MAPS) and Organic Listings. It would help at this point to set up a Google account.PAYPERCLICK You get the sponsored positions by paying for them (top shaded area on Google and down the right hand side). Input some of your search terms to see if anyone is already using payperclick. If so then you know that it's at least viable if not profitable. If so, get your self aquainted with Google Adwords (there's plenty of help on the site).LOCAL (MAPS) Small business that tend to do will in the yellow pages will do well with a prominent position on Google Maps. Once you've logged into your Google account, you can navigate from to Google Business Places and enter your business profile. You can also set up a local listing in Yahoo and Bing. Make sure you fill the profiles out completely, use the keywords that you've decided on in your listings and make sure you put the same keywords in the categories (use all the categories, not just the first one. Google lets you enter many).ORGANIC - NATURAL LISTINGS These are often the most coveted positions. You should begin (if you're allowed) to optimize your pages for your keyword choices. Every page on your site should be optimized for one or two keywords. If you need more, build more pages. The best areas to place your keywords include the URL, the page title, the metatags (both description and keywords), header tags and in the copy. The page should read well and be spell checked. Stuffing keywords in the page won't work and will get you demoted...so don't do it.PROMOTION Links!!! The first thing I would do is set up as many social media accounts that make sense. (Again, completely fill out the profiles and pay attention to your chosen search terms.) E.g. set up a Fan Page on Facebook. Same for LinkedIn. Start looking for other social media that it makes sense for you to be involved in. Get on related forums. Get yourself in some of those discussions. You can also blog on many social media and forum sites. Hyperlink keywords back to the appropriate pages of your site whenever the opportunity arises. AGAIN: Create hyperlinks using the same keywords that you want to promote a page for and use the URL in the hyperlink for that same page.SUBMISSIONS There are literally thousands of search submissions besides Google, Yahoo and Bing. I recommend submissions but I think social media is a better bet first because of the amount and type of information you're allowed to submit. Still you do get links back to your site from various 2nd tier search engines...so use them.For one person, this should keep her pretty busy! Hope this helps.

POST COMMENT

Laser Pointers for Sale Thrill Ride Cutting It Down To Size Property for sale in Andratz How to Beat Bloodstains Htc Desire Hd Experience The Magical Features Damp proof membrane - How to choose the correct membrane for your problem MB&F Horological Machine N°4 Thunderbolt Watch Places to see in Luang Prabang Laos Benign Paroxysmal Positional Vertigo (BPPV) Irregular Choice For The Ones Who Want To Stand Out In The Crowd Interested In Becoming An Animal Whisperer? Green Gift Ideas For Father's Day