Low Website Conversion Ratios - How To Avoid Having Them

The majority of people do not have any concept about what is feasible with low website

conversation ratios, and we really are talking about the range of effects.

On the Internet, the common person can set up a website very quickly and easily, as they do not require as much technical knowledge to create as they once did. Your visitors that come to your website may actually click away if you add components to the site itself that they find to be annoying. Typically, you will have problems with the design that will not allow the visitor to have a great experience, nor will it build a relationship with them, causing them to leave. Now let's look at some ways to avoid providing a bad user experience for your visitors utilizing three tips that can help most people.

Most visitors complained that websites are hard to navigate, a problem that is common with most blogs and sites today.

In most cases, users can find their way to another website on the web that has similar content that is much easier to navigate. The fact remains that people today don't really have the time and as long as you respect that, they will keep coming back for more, or else they wouldn't hesitate to give business to your competitors. You need to have a predictable, easy to navigate system on your website to alleviate this problem.

One thing you should never do is take one piece of content, regardless of how long it is, and divided into multiple pages - this will irritate your readers to no end! In reality, even though you think you are providing easier to digest bite-size pieces of your article, you are actually aggravating your readers by breaking up the continuity of the content.

Split it up with subheadlines if you want to, or add bullet points to highlight specific areas. This will add more intrigue to the content itself, making your article look much more professional than multiple pages broken down.

Advertisements on your website should be out of the way, on the right or left in the sidebar, and never hovering over the content on your page. You can actually annoy your visitors quite a bit if they navigate your site and continually see these hovering ads. As long as your visitors have the ability to navigate your site, and do so easily, they will get real value out of spending their time, and potentially become customers of your products and services. You really want to avoid making your visitors back out of your website, so be sparing with the hovering ads.

Regardless of what topic your website is focused on, you should always try to increase your conversions and get rid of anything that's doing the opposite. What we discussed in the above article is not rocket science, but you still see websites making these same mistakes over and over again. You want all of your visitors to have great user experience, so that when they visit, they are impressed and want to spend more time on your site, which could lead to higher conversion rates.

by: Stewart Riddle

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