Lower Marketing Expenses By Building A Brand Identity

Building a brand involves the creation of a company identity that sticks in the minds of consumers

. When managed effectively, a brand image provides many long term benefits for your company. A consistent brand image evokes customer memorability, familiarity, and loyalty towards a firm. Brand creation extends beyond the short lived effects of advertising campaigns and consistently attracts customers over an extended period of time. Although companies must invest money in the initial phases of brand creation, overall marketing expenses decrease overtime.

Establishing a brand image lowers marketing costs for several reasons. Branding establishes a connection between a stimulus and service, with consumers eventually recognizing the repeated associations. Since effective branding requires repetition, companies should use the same symbols over and over to represent themselves. For example, your company can display the same logo in daily print ads, or broadcast the same jingle several times a day on the radio. When consumers see the logo or hear the jingle, they will immediately think of your company. This quick association allows you to promote your company without having to tell the whole story about the brand every time you market it.

Many businesses have found success through this method of branding, including Murray Raphel, owner of a T-Shirt store in Atlantic City. Raphel ran weekly ads with the same typeface in the local newspaper. Even when he removed the store name and address, customers still arrived at the store for the advertized items. Readers recognized the ad as belonging to his shop because of the familiar location and typeface.

Branding truly speaks for your company in ways that words cannot. The repetition involved in successful brand creation delivers the extra benefit of lower marketing costs. The successful creation of a brand quickly pays for itself by attracting and retaining a profitable base of customers.

by: Miley

POST COMMENT

How To Determine Your Target Market Rocket Spanish: Be A Victim Of Scam No More How To Be Successful In Affiliate Marketing Stratgey For Free Online Marketing UK GDP causes a spike in the market or a sign of strength to come? HTC Wildfire Deals Have Scattered Amazing Offers in the Market Email Marketing: What Will You Need? 8 tips for finding Vancouver marketing consultant resources Xadrez e o Marketing Jurídico Loan Modifications-Riverside County Marketing Campaigns Based On Over-Promises The Mutual Benefits of Joint Venture Marketing Having The Bigger Google And AdSense Profits With Articles Opportunities and Challenges for Oral Drug Delivery Market in the pharmaceuticals industry