Lu Fourth In Shandong Dairy Production Of Milk From The Property Line Are Far - Milk And Dairy

Owns the third largest consumer market dairy products

, dairy enterprises in Shandong are not well known nationwide for Dairy products Brand, Shandong missed the first wave of real estate fame milk collective opportunity. But some time ago the " Melamine "Incidents, major reshuffle of the entire industry, Shandong milk can grasp this second wave of real estate opportunities, creating one or two first-line brand, worth the wait.

Milk re-favored real estate "Melamine" is no doubt that South American Amazon Basin rainforest, the butterfly. The Butterfly Effect is a meteorologist Lorenz put forward in 1963. The effect that: a South American Amazon Basin rainforest butterfly, occasionally flapping its wings a few may be caused in two weeks in a Texas tornado.

Since September 2008 Sanlu "Melamine" event since the beginning of "melamine" this "Butterfly" in China Dairy Butterfly effect caused, has been a tornado blew the entire industry.

"Domestic Dairy Industry, the earthquake magnitude is much higher than the global financial crisis impact on the industry. "Shandong Institute of Economics Marketing scholar told reporters:" Every great crisis in waves, often bred a lot of opportunities. Dairy enterprises in Shandong, indeed the emergence of new growth opportunities for the first-line brand. "

Lu produce milk, dairy products, fourth in real estate, Shandong How far away from the line

The source further analysis, "melamine" event, branded "tainted brand" of the first four giants?? Sanlu, Erie , Mengniu and Bright, but the brand is not something that can be resolved to resume requires a long process. These giant brands recovery process, to the second-tier brands grow enough time left; it is the quality and safety incidents were investigated for the processing of Milk Source, taking blind giants have become the target for expansion. Since the "melamine" after the incident, has not heard the news of a factory new giant, Sanlu be auctioned around the factory, the other giant, endless news around the factory shutdown. The time required for self milk is a lengthy process, it will in some way to make these giant slow pace of the expansion in the national market, leaving real estate milk enterprises of Shandong time.

There, the consumer the choice of dairy products has been first-line brand from superstition to real estate brand tilt, plus some milk and never to fight back the property, the property market milk again Sell New wave.

Milk to go out in Shandong

Is dairy production and consumption in Shandong province. At present, Shandong has become Jinan, Zibo, Tai'an, Texas dairy circle and Qingdao, Yantai, Weihai dairy circle, circle the two dairy milk production accounted for 90% of the total across the province.

Data research company, Shandong dairy entirely different consumer market share of all brands, in addition to several first-line decline in brand sales, the proceeds benefit the Housing Construction and Maintenance, Ya Aote, Orchard Village, Green Purcell, Jiabao and other local brands, in and outside the province withstand the impact of brand competition, a firm always has the local market.

Dairy Industry Association, Shandong Province that the Secretary-General Gan Chunming, Shandong dairy companies currently are second-tier level, through the industry "earthquake", with its benefits, Ya Aote brand started as the representative of the real estate, power and increase competitiveness, enhance local control of the market, becoming the province dairy leader.

Shandong dairy enterprises live up to expectations, needed to train their internal strength, began a new round of growth. To benefit the company as the representative of Shandong, is planning the layout outside the province, Shandong milk out to progress.

Over the years, our province's dairy industry has made considerable progress in recent years fast development. Since 2006, our province dairy production has been ranked fourth in the country for three consecutive years, which ranks third liquid milk.

2006, the province dairy production increased by 23.5%, sales income and profits and taxes were up 27.69% and 19.74%. 2007 provincial dairy production increased 37.84%, sales revenue and profit and tax were up 45% and 52.2%.

2008, at the global financial crisis, "melamine" event under the influence of adverse factors such as the national dairy production fell 0.5%, which fell 3.63% of liquid milk, while dairy output totaled 1,523,800 tons in our province, an increase of 15.1%, which, liquid dairies now 1,263,500 tons, an increase of 14.9%. Dairy industry in 2008 economic growth slowed throughout the province, the sales revenue 13.19 billion yuan, up 14.07 percent, 1.08 billion profit and tax profit of 560 million yuan, down 1.97% year on year respectively, and 13.8%.

by: gaga

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