Lunarpages is not the only choice out there, but what makes them stand out from the rest is that they know it. With the choices that you do have, Lunarpages seems to understand that if issues arise and they are not addressed properly, you can always go somewhere else. Any hosting company that works harder for your business after you've signed up than before is the kind that can forge a profitable long term relationship for you and your family of sites. In a sea of many, Lunarpages is one of the few that "gets" it.