M-commerce and Its Advantages
M-commerce and Its Advantages
M-commerce and Its Advantages
There is absolutely no doubt that mobile web usage is on the rise. Therefore, with the increasing usage of wireless handheld devices, m-commerce is something that is not that unfamiliar to people anymore. Often referred to as the next- generation e-commerce, m-commerce actually enables people to buy and sell goods and services through wireless handheld devices such as a mobile phone, a smartphone and other personal digital assistants or PDAs. One of the best things about m-commerce is the fact that users can readily access the internet without having to find a place to plug in. Wireless Application Protocol (WAP) has made far bigger strides in Europe and Japan as compared to the US as mobile devices equipped with Web-ready micro-browsers are more common there than in the US. Let us look at some of the reasons for the growing popularity of m-commerce.
It has a far wider reach
Useful for streamlining business processes
The pricing is competitive
Helps to reduce the cost of transaction
It doesn't take too much time to order
Consumers can use unlimited graphics
Bandwidth unlimited
WAP & SMS unlimited to smaller number of texts and characters
Other than the above mentioned ones, M-commerce have plenty of benefits too. Millions of products can be accessed at the palm of your hands which in turn increases the reach and sales of the retailers. M-commerce enables unlimited data and file transfer even on small screens of most devices. With continuous advancements of mobile applications, handheld devices provide high-speed services and accessibility to consumers instantly anywhere at any point of time. Furthermore, m-commerce requests to eliminate the requirement of a consumer having to go to the business for services and products or the consumers don't need to be skillful in various technologies when they want to get in touch with a business by using the internet.
Many handset manufacturers are using carriers such as AT&T Wireless to exploit the market potential of m-commerce. As content delivery through wireless handheld devices become faster, scalable and secure with time, there is a growing speculation that e-commerce will be surpassed by m-commerce as the chosen method for digital transaction of commerce. Whether it will be successful in it or not, well only time can say that. Cart2mobile is a platform that allows consumers to extend and transfer their existing online ticketing and E-commerce capabilities to the mobile channel as a managed service, through a combination of Mobile Storefronts (Applications) and Mobile Web Accessibility (WAP sites).
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