Drop cards are one of my favorite tactics for building any MLM business.
A drop card, sometimes called a sizzle card, is a business card-sized advertisement. During the past 15 years I have used them to enroll many motivated business partners.
Like in other marketing, the headline is the most critical element of the drop card. Then you need 2 or 3 brief lines of body copy compelling the reader to take action. Prospects can be directed to either an 800 number or a website to capture their contact information.
Getting maximum results with your drop cards will require considerable testing. Test your headline. Test your copy. Test your call to action. From extensive use and testing, I have found that pointing prospects to a website generates the best results. I have also found that results are best when only offering one way for the prospect to take action. You decrease your results by providing both a phone number and a website.
Here are the main reasons I like drop cards.
They produce results. Over the years, I have ended up with around 8% conversion of drop cards to quality leads!
Drop cards are very inexpensive. There are a number of online companies where you can design your own card. Some companies even give you your first order of 250 cards for free to earn your future business.
Drop cards are viral. Many prospects have told me they got my card from someone else who had picked it up.
Be sure to always have a supply of drop cards with you as you follow your daily routine. They can be left on store counters, bulletin boards, with the tip at a restaurant (this is my best converting method), and many other places where people gather. Use good judgement. Don't litter. Don't hit every car at the shopping center.
The real key to success with drop cards is consistency and numbers. Make drop cards part of your marketing program and make your mlm business grow!