MLM Lead Generation and the TAO of Social Media Marketing Strategies

MLM Lead Generation and the TAO of Social Media Marketing Strategies

The universe has gone completely tech mad in the last 30 years. We've shifted from rotary dial phones that weighed several pounds to smartphones that fit in the palm of your hand. It used to take the post office a week to get snail mail from NYC to LA. Now, emails and texts can send quite a few documents in a split second. Twitter, Facebook, LinkedIn- these are the ways we connect today in the extraordinary area of social media marketing. The good news is life is easier and quicker. The bad news is we've gotten away from the most significant ingredient of communication- people. To get the hang of the fundamentals of online marketing and really take over your MLM lead generation, The Tao of Social Media marketing strategies needs to be understood at it's center.

Think of the Tao of Social Media Marketing Strategies along the lines of the Tao of Pooh. You've got it right, the bear with the honey issue. Every venture Pooh ever had was usually focused around his honey troubles. By the end of every Pooh story was a message (ie. content). It's the same fundamentals here. If you can key in on people's problems in the MLM industry, furnish them with exceptional content that solves it, carry that out on an ongoing basis to a growing group of followers, before long you will speedily become an expert at the Tao of Social Media.

First, to develop your MLM lead generation through social media marketing strategies, you must give more than you take. When someone gives you a Christmas gift, don't you instantly feel as though you should return the favor and give them a gfit back? It's like paying on a debt coupled with a measure of social guilt. Look upon this as a powerful marketing tool when utilized correctly. For instance, when putting together our blog, we spent weeks examining the social media marketing information that got placed into our E-bootcamp. With that much time and energy invested why in the world would we make it no cost? Because of reciprocity. It's all about give and take. Supply people with helpful advice that elevates their lives without wanting anything in exchange and they can't help but take an interest in you and decide to return the compliment. As Zig Ziglar said, "When you help people get what they want, you'll soon get what you want." Send out helpful info on your Twitter page. Share a friend's article on how to shoot a video on your Facebook page. Broadcast links to great webinars and fun conference calls. Give away the stuff that helps make their businesses become more successful and, in turn, you will increase your mlm lead generation.

Secondly, to have someone hit your 'like' button, you must contribute great content. To have authority means that both your framework and your content hold authoritative power. Don't take this as fake it till you make it. When we started marketing online through social media, we were fairly unknown. So how do social media marketing unknowns eventually become gurus? Steady and helpful content. It's that simple. Do research. Learn from the problems. Educate others on what you've learned. Rinse and repeat. Once your expanding tribe thinks you're influential enough, so will Google. For the time being, your subject matter must address whatever problems your Facebook Friends, Twitter Followers and all those folks you're LinkedIn with are having. They don't have an adequate amount of MLM leads? Teach them how to raise their MLM lead generation with great tools and education. They don't know how to tweet their links? Learn how to do it yourself and then share it with them. Once they know and trust you, they will start to pass your info on to their warm list. It is then that, they will gladly hit the like button.

Lastly, the amount of Facebook friends and Twitter followers you have doesn't boost your MLM lead generation. You must first truly connect with people. Most decent MLMers recognize that every new lead could be their next 'superstar' and that social media marketing techniques can be a very productive instrument to crank up their business. But, the largest mistake many online marketers make is that people need to hook up with people - not just some enticing email, blog or capture page. Certainly it's great to make a connection on your social media sites. But it won't total much unless you pick up the telephone and dial the person.

Too many MLMers think they'll just start marketing online and sponsoring people into their opportunity at the click of a button. Could it happen? Sure. Does it? Not very often. But, having an one on one dialogue with a real person on the other end of the phone? Now that's priceless. And yet few people ever do it. Huge network marketing empires have been built in years past simply through the importance of human touch. There's not anything - no article, no blog post, no capture page, no friend network, no amount of followers- that can ever be more effective than that. Building a relationship is the true essence. It's the Tao of social media.

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