This is something that marketers know without a doubt that if your not offering anything free your marketing program will fail
. Prospects want to know what there about to get themselves into and the best way to do that is to offera free sample of your product or a free trial of your service. Where do we find these prospects? Everywhere people are, you see although everybody isn't in your target market, everybody is in a market for something. You may find people outside of your target market who are looking to bein your target market but don't know how. Let me explain, say for example your target market is somebody who wants to start their own home-based business. Then you meet Joe who isn't familiar with the awesome opportunity of working from home but Joe always complains about not having time and money. At this point you can offer Joe something free to "tickle his fancy" about starting a network marketing business. Joe now enters your target market because you offered something free to him to spark his interest in starting that business. The concept of mlm leads generation is so simple that we sometimes overlook the basic things that can propel our business to the next level.