MLM Network Marketers - Kindness is Not Weakness
MLM Network Marketers - Kindness is Not Weakness
You have missed the point that built internet social media network marketing if you believe that kindness is the same thing as weakness. It was that desire for interaction that drove the development of Facebook, Twitter and other social media venues. It's pretty simple; you keep interacting with people you think are nice, interesting and informative.
Attraction Marketing
You may point out that I advocate using Facebook, Twitter and YouTube for MLM lead generation. How does that work? I learned from Mike Dillard, the King of MLM network marketing that it all starts with Attraction Marketing. The goal is to have people search for you and your MLM opportunity instead of you searching for them. As Mike Dillard has said; "Be the hunted not the hunter."
The concept that you attract people to you rather than chase after them is the standard definition of attraction marketing. This is the opposite of traditional "old school" marketing, where you sell a product or present your MLM opportunity at the time you approach others. With the attraction marketing concept, people contact you about your products, services and opportunity because they see you as a leader.
Clearly, it sounds impressive, but how do you do it? Mike Dillard explains. Experts are the go-to people. That is why you need to brand yourself as an expert in the network marketing industry. When you brand yourself an industry expert, you will develop a following. As you develop a following, you are also building a bigger customer base and a network of prospects that will make you amazing wealth.
The Role of Kindness
Here is a quote from Plato that says it all: "Be kind, for everyone you meet is fighting a hard battle." Life is hard, that is true. So you can count on just about everyone you talk is facing a challenging day in one way or another, from your family and friends, to your employees, from your customers to prospects, even the strangers you meet or just your neighbor. This is especially true in today's troubled economy.
Why is knowing others are fighting a hard battle important for you to understand as an entrepreneur or business owner? The answer is simply this: if you want people to do business with you they must like and trust you but to gain that connection you need to understand others' challenges and treat them with kindness and respect.
When was the last "hard battle" kind of day for you? Did anyone treat you with a little extra kindness that day? Did anyone sense something was not quite right in your world and attempt to make your day a little better? Did anyone express thanks for your service or maybe give you a smile that lifted your spirits? Think about how that made you feel - Think of how it lightened your load, put a little bounce back in your step or helped you face the next challenge of your day.
Killing people with kindness is still one of the greatest business strategies ever created. It really doesn't matter who that person is, showing just a little extra kindness can make all the difference in your relationship. Plato clearly understood what the challenges of the 21st century would be - so never underestimate the power of a little bit of kindness.
Kindness can lead to truly loyal employees, committed partners and life-time customers, especially when that person is facing a "hard battle" on any given day. Since you do not know the battles of the people you interact with over the Internet, just assume they are having them. You will be someone people want to know when they can see you are a nice person just by what you say in a Facebook entry, a tweet or a YouTube video.
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