MLM Training - Personal Branding Part II

MLM Training - Personal Branding Part II

MLM Training - Personal Branding Part II

Personal Branding is one of the most important concepts you need to understand if you are going to have success with network marketing. Your long term success in the MLM industry is highly dependent on your ability to create and develop your personal brand. The first step in building your personal brand is to establish your brand headquarters. If you are building your business online, this means your priority is to establish a personal blog or website that will be the focus of your marketing efforts.

Your personal website must accomplish several things. It should primarily serve as the place for you to direct the traffic from all of your marketing and advertising efforts. Your personal website needs to provide the following essential elements. It must provide your prospects and members with a profile that accurately portrays you and your capabilities. You should give them insight into your skill set and convey to them how you are going to help them. You also need to have a lead capture form that will allow you to collect the names and e-mail addresses of your visitors. Most importantly, you need to offer them some reason to visit your site. I prefer to offer MLM Training courses to my prospects and members. By continually offering relevant, up to date MLM Training content, I ensure that my personal website is an important destination for people online who are searching for the path to success.

It's important that you register your own domain name. You can use one of the established blogging services but you won't be able to build as strong a brand for yourself as long as you are using their domain name in your advertising. It's best for you to start immediately building your own brand and establishing a unique domain name for yourself is the best way to accomplish this. It's often best to use your name if possible or something relevant to the industry. Try not to use specific company or product names in the domain name as this will limit your ability to be flexible and mobile in the future. Creating a personal blog or website is a fairly straightforward task but if you don't have the inclination or knowledge, there are many online service companies that will set one up for you for as little as a few hundred dollars.

If you are currently using a capture page provided by a network marketing company, you need to realize that you are spending your time and energy building their brand. You really want to be building your brand in the eyes of your prospects. This is why you need to advertise your own site and then direct them to the company after they are sold on you. People don't follow companies and products. People follow other people. You need to establish your brand and position yourself as a network marketing leader. This will make it easy for potential prospects to find you and join you. Providing MLM Training courses is a great way to transfer your knowledge to your prospects and solidify that relationship.

Once you have created a quality personal website that generates regular traffic through your advertising efforts, it will be much easier for you to recruit people into your business. It will also make it easier for you to change to a different network marketing company if you decide to or to offer new MLM training content. By keeping your advertising focused on a single personal website, you never need to worry about other people influencing your business as much. Changes made by marketing system owners and network marketing companies cause many problems for people who are relying on their websites to build their business. If you use your own website as the main entry point into your business, you have much more control over your recruiting process and don't leave yourself at the mercy of others.

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