Madison Square Garden and StarGames Announces Strong Lineup of Marketing Partners For The "BNP Paribas Showdown" on Monday, February 28

Madison Square Garden and StarGames Announces Strong Lineup of Marketing Partners For The "BNP Paribas Showdown" on Monday, February 28

Madison Square Garden and StarGames have announced a strong lineup of marketing partners for the upcoming "BNP Paribas Showdown" at Madison Square Garden on Monday, February 28, 2011. The "BNP Paribas Showdown" is produced by StarGames and Madison Square Garden.

A record number of marketing partners has signed on to showcase their brands at the fourth year of the one-night only tennis event, which will feature arguably four of the greatest tennis players of all-time.

Renewing classic rivalries of the 80's and 90's, John McEnroe and Ivan Lendl will compete in a one set pro match (first player to win eight games) followed by a best of three set match between Pete Sampras and Andre Agassi. The four all-time greats have won a combined 37 Grand Slam Singles titles and 295 ATP Tour events.

Title partner BNP Paribas has returned for a third year, continuing their strong commitment to the sport of tennis. As part of their partnership BNP Paribas will host a pre-event VIP reception on-site at Madison Square Garden for over 900 guests, including appearances by the four players.

In addition, BNP Paribas has supported their title sponsorship with stand out event signage on two Times Square billboards as well as on 400 New York City buses, 450 taxis and 860 posters on 43 Metro North trains.

BNP Paribas will be joined by Official Partners Andrew, Bowlmor, Cadillac, Delta Air Lines, Euflexxa, Fiji Water, Getty Images, Hugo Boss, Jumeirah Essex House, Longines, NASDAQ, Nespresso, Optimum, Rums of Puerto Rico, Sportime, Tennis.com, Universal E Business, Dr. Vad, Wilson, 2K Sports and USTA.

Partners will receive multi-platform integration at the event, including on-site digital signage throughout the arena, video spots on GardenVision center-hung scoreboard, and in-arena PA reads.

All Official Partners receive added exposure through incorporation into the event's print, television, and digital marketing campaign; they will also be incorporated into a number of pre-event activities, including a tennis clinic hosted by Stefanie Graf. Official partners for the Showdown are also leveraging the strength of the event through a variety of promotions. GRAMMY Award Winning R&B recording artist and Euflexxa Spokeswoman, Gloria Gaynor will perform her No. 1 single "I Will Survive"; Hugo Boss will formally outfit the officials and ball kids; Nespresso will provide exclusive coffee machines for the VIP reception; Cadillac will display the new CTS V coupe on-court and the CTS Coupe and SRX on the MSG Mall; FIJI Water will have a ticket discount with purchase promotion at Duane Reade stores in NYC, 2K Sports will display their latest tennis video game in the VIP reception; Wilson will host the ten and under clinic and Longines will provide the official clock for the much anticipated event.

The "BNP Paribas Showdown", in partnership with the United States Tennis Association, will continue their efforts to grow youth participation in the sport of tennis through "Tennis Night in America", a national program which is among the largest ever grass roots initiative the sport has ever seen. To find a sign-up location please go to www.tennisnight.com.

Greg Elliott, senior vice president of marketing partnerships for MSG Sports said "Madison Square Garden has been center court for tennis for more than 40 years, and the lineup of new and returning partners for the BNP Paribas Showdown is a testament to that legacy and the strength of this event now in its fourth year. A record number of marketing partners in a variety of categories have recognized the opportunity in to strategically align their brands with these legendary tennis players and The World's Most Famous Arena."

Added Jerry Solomon, president of StarGames: "Once again, led by BNP Paribas, we have a fantastic group of sponsors that are activating their participation in the Showdown like never before. Our goal is to make this event a platform for our corporate partners that allow them to efficiently generate brand awareness, entertain their customers and reach their key demographic targets. I think we made great strides in this area this year, particularly in the use of social media and online promotions which were a part of several campaigns built around the BNP Paribas Showdown."

Madison Square Garden and StarGames Announces Strong Lineup of Marketing Partners For The "BNP Paribas Showdown" on Monday, February 28 Satellite Television News

POST COMMENT

Buy Philadelphia Phillies Tickets to Watch their Fabulous Game Show Introducing Game Copy Wizard Watch Indiana Pacers vs Toronto Raptors Online Game Coverage Watch Boston Celtics vs Philadelphia 76ers Online Game Coverage Copy Game CD - Learn How to Copy Your Video Games Watch Atlanta Braves vs New York Yankees Games streaming Online Now Criteria For Using social Games to Promote Business Watch Florida Marlins vs New York Mets Game Online Live Watch Sacramento Kings vs San Antonio Spurs 2011 Games Online Free NCAA Watch Dayton Flyers vs Xavier Musketeers Online Game Watch Seattle Mariners vs Cleveland Indians Game Streaming Live NBA Watch Orlando Magic vs Golden State Warriors Online season Game Watch Boston College Eagles vs Clemson Tigers Game online live