Mahindra 2 Wheelers Records Sales Of 70,000 Units

MAHINDRA 2 Wheelers, the two wheeler arm of the Mahindra Group

, today announced that it has recorded sales of 70,000 units in F10 and has exceeded its target of achieving a rate to reach the 1,00,000 mark per annum.

Monthly sales in March 2010 stood at 12,753 units, taking all three Power Scooter brands into account "" the Mahindra Duro, the Mahindra Rodeo and the Mahindra Flyte. The company has witnessed a steady growth of sales in the past year. The average monthly sales for Quarter 4, F10 (Jan "" Mar 2010) have been in excess of 10,000 units.

Speaking on the occasion, Anoop Mathur, President "" Mahindra 2 Wheelersand member of the Group Executive Board, Mahindra & Mahindra Ltd. said, "The fact that we have achieved this target within seven months of entering the market is a matter of great pride for us. We have comfortably exceeded our target to achieve a rate for a volume of 1,00,000 units well ahead of time. The promise has been delivered. There has been an overwhelming response to our Power Scooter portfolio both from cities as well as small towns with customers appreciating the contemporary style and attractive features of all three brands. We now have a national network of 350 dealers which is testimony to our strong customer base."

Mahindra two-wheelers has chalked out an aggressive plan for the Indian two-wheeler segment for the next year. The company has decided to roll out products that are inclined towards not only the fair sex, but youth in general. The Flyte 125 was reintroduced sometime back and is currently selling around 3000-3500 units per month. The next step that MTW has taken is to junk the 165cc Blaze scooter as it feels high capacity scooters don"t have a market in India. The company also wants to axe the Italjet line-up and will focus on SYM offerings for the time being. Mahindra is also looking at launching a completely new scooter in conjunction with SYM later this year.

Mahindra 2 Wheelers also boasts of a state-of-the-art manufacturing facility at Pithampur, near Indore. The plant"s products and processes are ISO 9001 certified from DNV. The company also has an R&D unit located at Chinchwad, Pune which is fully equipped with necessary design and development facilities. The Italy-based design house, Engines Engineering which was acquired by Mahindra in 2008, also adds to the company"s design proficiency.

by: Merinews India

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