Forum marketing has become a very popular way for online businesses to spread the word about their products and services. The question that you may be asking yourself right now though is, "does forum marketing really work?". I can understand that too because nobody wants to waste their time hanging out on internet forums without any profits to show for it.
I can tell you right here and now that forum marketing does work but you have to use it the right way. One of the mistakes most people make when getting started is actually getting sucked into different conversations and controversies without actually focusing on the reason that they're on the form in the first place. When you visit forums you have to make sure that you're always following your game plan, but obviously you have to have a game plan in the first place.
Every form is different the first step is to figure out which forms actually cater to your market then actually develop a plan based on the research that you've done. For example, if your product is related to weight loss you'll want to research all the different weight loss related forums online. The easiest way to find these forms is by just typing in weight loss forum in Google. When you visit these forms you'll need to register to see a lot of the content that a lot of them provide but this is a pretty simple step that shouldn't take you more than 5 minutes per forum.
Lastly, you have to start involving yourself in the conversations that are happening on these forums. What you don't want to do is make pointless comment and opinion that really have nothing to do with your product or service. If someone is asking about losing weight and you have a particular tip that can help them, give them the tip right on the forum without holding anything back. By doing this you'll build credibility on the forum and people will start to be interested in clicking on your signature to find out more about your product or website. Forums can be dangerous though if you don't know what you're going because people can tell when you're just there to promote your product and not provide any help. So in the end it's better to over deliver and get more free information that come across as somebody that's just trying to leech off of the forum and make money. Keep this in mind when doing your forum marketing because it could be the difference between you making a substantial amount of money from the marketing you do or being chased off the forum as a spammer.