Make Lead Nurturing Easy: Create Your Editorial Calendar in 3 Simple Steps

Make Lead Nurturing Easy: Create Your Editorial Calendar in 3 Simple Steps

As a marketer, I know that building long-term relationships with clients and prospects is critical to my success. A company may not be ready to buy from me right now, but if I can stay in touch with them on a regular basis, then when they are ready to buy, I'll be front of mind.

We all know this. And yet many of us struggle with understanding how to stay in touch. That's where the editorial calendar becomes your secret weapon.

For me, coming up with timely topics is my biggest problem. But with my editorial calendar, I've solved the problem! Rather than waste time staring at a blank computer screen trying to come up with the perfect topic, I just look up the next article I've already listed in my calendarand I get to work.

It's actually almost silly how easy it is to create an editorial calendar. And it will save you so much work in the long run, there's virtually no reason not to set up your own. Here are 3 super-simple steps to follow:

1. Think about the questions customers ask you most frequently. This is the best place to start; each question becomes the topic of an article.

2. Let Google tell you what your customers are looking for. Go to Google's free keyword tool and type in a word that relates to your services. Google will tell you how often people search on that word, and more importantly, Google will give you suggestions about other words and phrases they also use. This gives you great insight into what your customers are actively looking for on the Internet. I also like Wordtracker's free keyword questions tool. Choose as many of these keyword phrases as seems relevant to you and write an article around each one.

3. Consider holidays and seasonal article topics. For example, September is back-to-school time, so last September, I wrote about getting back to the basics of good writing. During Christmastime one year I wrote about writing meaningful messages on your Christmas cards. What other seasonal topics make sense for your business?

Now, create your schedule. I use an Excel spreadsheet that lists every newsletter date for the next 12 months. Set up your dates, and start plugging the article topics you've identified into the schedule.

With this editorial calendar in place, you'll always know what to write about. Picking a topic won't be an issue anymore because you'll have done that work already. You'll be focused, on task and on schedule with your lead nurturing. And your marketing will be that much more effective.

That's all there is to it. I told you it was easy!

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