Creating a professional site is important in order to make a good impression on your visitors
. Some webmasters use something we call flash to give their site an interesting look but they lose site of the importance of SEO. Flash technology is not recognized by internet spiders that catalog keywords.
Search engines cannot read your site when you use flash. Those flashy graphics might be impressive to site perusers but what about to the search engines responsible for your rankings? If you think those fancy graphics help with SEO you are terribly mistaken. If you need the attention of the search engines you should use only plain text content. Lots of written content with good keywords are necessary for search engines to rank your site. Getting your entire site indexed by search engines is detrimental to the success of your site.
Your ratings will be better if you create content on your site that is appealing and interesting. It doesn't to any good to have bad content on your site in fact it hurts your ratings. Your focus and determination will show in how well your content and theme go together.
Use accurate, interesting, relevant keywords to acquire a positive content affect. A search engine will constantly surf or crawl the web seeking good content and relevant keywords. Search engine rankings will soar with more effective targeted information. Irrelevant links on your site will damage your reputation and rankings will dive.
Some people think that it's helpful to have JavaScript menus on their site. You are definitely not improving your site SEO-wise by doing this, as it cannot be read by the search engines. If you have a strong preference for using JavaScript, however, you should also use a sitemap so that the search engine spiders have a way to find everything. The simpler you make it to navigate your site, the more likely it is that the search engines will find and index your pages.
SEO is based on some fairly simple rules, and if you don't make the mistakes we've discussed, you will find it much easier to get ahead.