In order to generate continuous business, repeated web traffic is necessary which means the same visitors visiting your website again.
Getting people visit your website for the first time is a difficult task, but making them visit repeatedly needs hard work and planning too. Certain techniques and strategies needs to be followed in order to attract the visitors again and again.
Websites that are updated on regular basis is foremost and important aspect for attracting the net traffic. Every webmaster considers this the basic thing to be done for bringing in the visitors to your website regularly. Web content is the main thing that needs to be updated at regular time intervals. On an average new content is updated 2-3 times in a week. Apart from frequency of the content another thing is the quality of the content. It has to be unique, original, informative and in relevance to your website business. Make sure the information that you serve online is not outdated or old.
A website that permits easy bookmarking is one of the main strategies for getting repeated web traffic. Addition of links inside your site allows the user to do easy bookmarking of their favorite web pages just by even a click of the mouse. Bookmark this site named link can be added to the top-fold of your website. It would thereby increase the instances of visitors clicking on your website link for bookmarking it.
Online you can find free JavaScripts that are available easily and can be used just by copy-paste command. Thus it makes the users task of bookmarking your website simpler and can be done with a click on the link only. You can also install option of social bookmarking your website at the end of every post for the visitors.
Having an opt-in section in your site enables the visitors to enter their name and email address. Further you can send them notifications via email about the changes in your site content or any other related things. Some sites also offer a free gift in return to the personal information of the visitors. Such offers do attract more crowd than usual. Free gift can be an audio or video recording about any important topic related to your company or which interests the users.
Visitors generally likes websites that encourages communication, it may be in the form of comments or suggestions or asking of questions, discussions, etc.