Make Your Site More Conversion Friendly

A conversion friendly website is one that can offer you the real time results you want

. In other words, if your site isn't converting your prospects/visitors into customers then it's not doing a good job. This article is going to teach you what you need to do to improve your website's conversion rate.

Increase Conversions With White Space: By simply making your site easier on your visitors' eyes you can get more conversions. When you have lots of paragraphs, or other things like graphics or videos one on top of another with little white space, it's hard to absorb it all. Look at your site the way a visitor would, and space your content so that everything balances out in a harmonious way. No matter how good your content may be, it also has to be presented in a way that people will want to read it. If you want to improve conversions on your site, the first thing you have to do is make sure visitors will want to spend time there. You must pique the interest of visitors before you can even think about converting them into customers. Even if a visitor stops by and leaves without buying anything, if your site makes a good impression, he or she might visit again sometime. Maintain Your Feel: The sort of feel that people get when they visit your website might be because of the fonts and colors, etc. It is important to create a uniform look with these things so that your visitors feel more comfortable on your site. If you have one design on one of your pages, another design on another page and still another on another, it makes you look very unprofessional and your site visitors are just going to get confused. The user interface on your site should be predictable and the rest of your site needs to make your visitors want to stay on your page. This might not directly impact your conversion rate in any notable way but it helps in the long run when you've got lots of traffic flowing in. What matters most, especially in the long run, is that you work hard to at a minimum maintain and at most grow your conversion rate.

Be Easy to Contact: If you want to improve your conversions, make sure prospects have an easy way to get in touch with you, as if they can't, this may frustrate them. Aside from having a simple contact form, be sure your email is set up so you get these messages quickly and answer them in a timely manner. The contact form is just one example of how your site should be simple to navigate, but you should take equal care with all of your other features as well. Making your site more conversion friendly can involve many different things, and we've covered some of the fundamentals to help you get started.

by: JeffreyMacias

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