Make affordable business moves soccer World Cup boost economy - HC Network sports and leisure indust

Make affordable business moves soccer World Cup boost economy - HC Network sports and leisure indust

World Cup every four years for the footballers, is "a ball fame," the best stage, and for discerning businessman, is "a global wealth," a great opportunity. Although there are almost two months away from the World Cup time, the pitch of the war has not burning up business outside the court battle is in full swing. Portal all out Business website to rival the World Cup as the best chance to win, in their view, sport is the best carrier to expand its influence. As Internet brand Sohu first World Cup in Germany this is the oblivious driver of the 10 million cost, Sohu editor Lishan You said: "Sport is the best marketing tools. First, because the most sports in the young the market, this is a major crowd and the Internet fit; second major sporting events to facilitate centralized planning, to power; but the combination of sports and business is easy, is the marketing opportunity. It can be said for business portals, have physical who was almost the world is our consensus. " Reports in order to win the World Cup, Sohu.com and access to the World Cup broadband Internet video in mainland China Eastern broadband exclusive authorized SMG signed, will become the exclusive video broadcast World Cup portal at the same time a grand on Sohu's World Cup website line. If you miss the late night World Cup live, then you can during the day to see events through the website directly for all the essence of the video. China not to hurt Germany As the host of the Germans, naturally, hopes to make on a good World Cup. To boost business, the German government and even the temporary modification of laws, such as closed shops are no longer mandatory 20 o'clock, but hope they can open all night. Sohu Sohu senior vice president and editor in chief of Lishan You just visit a few months from Germany World Cup, his greatest feeling was the Germans did not regret the Chinese team reached the World Cup finals, of course, regret this more from the economic considerations. "Chinese team did not qualify is certainly the most sorrow, while in second place is Germany. I see a lot of places in Germany have a Chinese label. As Europe is now almost the largest travel consumer groups, consumer market of Chinese tourists is too tempting, and since the World Cup final without China's team of Chinese tourists in Germany will be less. "He said. Large companies frequently make moves For the World Cup this great opportunity to promote the brand, companies are up early on the action. Competitors in the same area in particular, it is the tip-to-head. China, as early as last November's CCTV advertising gold resources at the tender, two time World Cup gold ads??? Germany World Cup matches live and exclusive scorer title with China Mobile's 103 million were obtained is certainly generous of for. Worldwide, the beverage giant is fighting the two areas have bee. Coca-Cola "think hard" to find a new bright spot: genuine World Cup tour with his fans worldwide, as have the full support of FIFA, so the effect was very good. The Pepsi star strategy is adopted, the most red player of Ronaldinho and David Beckham, Thierry Henry and other World Cup man of the hour is their spokesperson. In addition, the field of sports equipment, two of the world's largest companies also develop their potentials. Adidas local operations, but FIFA partner, so account for a lot of opportunities; And as the world's largest sporting goods suppliers Nike does not back down, defending champion Brazil will still wear their ball clothing, and, like Ronaldinho and Henry and other stars are all under their control. Links 3 23, won the 2006 World Cup broadband Internet video, an exclusive license in mainland China Eastern broadband, and Sohu exclusive domestic Internet users to the World Cup video. This is the first FIFA World Cup video to the Internet, authorized, Sohu also won the 2008 Beijing Olympic sponsorship after the Internet, major international sporting events in the area reported a further milestone. As the North Eastern Broadband World Cup official website, Sohu will provide exclusive first delivery of Chinese fans in front of wonderful video highlights, event pictures, caught 64 games for each dynamic moment backstage. Including near-live broadcast video, video game on delay, delay in video and integrated team status reports video, Sohu broadcast around the clock rolling. Each regular game every goal, penalty shot, the players sent off and the single-game summary of comments the video, moments highlights and comprehensive report will also be given in the form of small thematic wonderful clip. By then, fans can at any time to open the Internet, click to watch carefully edited the most essential moment race day, not because of jet lag and missing any one of the wonderful.

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