Make an investment through short code SMS

SMS marketing has emerged as the most profitable marketing tool for most of the businesses

, the reason being greater accessibility and affordability. Unlike other marketing tools, short-messaging-servicing is an investment rather than expenditure and all this is possible through short code SMS. These codes are short telephone numbers which are usually 5-6 digits long and have easy recall value as compared to regular 10-digit mobile numbers. When sending and receiving two-way SMS in the businesses, it is important to remember the numbers and these short codes make the work a lot easier. These days, companies prefer SMS marketing over any other form of promotion because of its many benefits including cost-effectiveness and quicker reach. Bulk text messaging is another application of SMS advertising wherein a wider audience base can be targeted with a single message which will further be sent across with a single press of a button.

The voting system in various television series or texting a donation to any society makes use of short code SMS. The trend of this SMS code service is fast catching up as more and more companies use it to gain insight into the customers' preferences. These codes have carved a niche for themselves in the mobile industry and companies use it to indulge in various value added services. Whether it's a two-way SMS or one way SMS, these codes have become an integral part of the mobile marketing plan where the speed of the SMS plays a crucial role. Through these codes message reaches faster to the end customers than the 10-digit mobile phone number which is not preferred by the marketers anymore. The bulk text messaging by the companies in case of television voting, subscribing ringtones, charity donations, uses these short codes to gain feedback from the audience. Basically there are two types of short code services including dialing and messaging which can be used by the companies as per their requirement.

For availing of short code SMS service, the providers are equipped with a special keyword which is unique to each company. This keyword enables the service provider to know that a particular message is meant for a particular client and then the message is directed to the short codes. This service is widely used in two-way SMS for business generation, conducting SMS contests, receiving feedback from the customers, database creation, information on demand and surveys. In case of bulk text messaging, these codes are of great help as lakhs of people are targeted through a single message and in such cases, it is not possible to remember the mobile numbers of so many people. Getting access to the short codes is an investment and every mobile company should invest in it to make the process of two-way SMS simpler.

Short code SMS is one of the best ways to mobilize the marketing efforts made by the businesses. It also helps in the successful launch of bulk text messaging campaign with benefits like security, speed and volume. Since it is a direct connection with the customers, this service reduces the risk of messages getting tampered in the way.

Make an investment through short code SMS

By: Srinivas Sakhare

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