Making Google Local Maps A Partner In Your Internet Marketing Plan

While Internet marketing has been around for well over a decade

, local Internet marketing has only been around for a fraction of the time. Therefore, it doesnt seem to be at the forefront of the minds of local business owners when they think about marketing their business through traditional local channels (like TV, radio and print) and they possibly overlook what is a valuable advertising medium. Since local search advertising is still relatively new in comparison to other advertising mediums, and might be overlooked, weve written this article to explain why local search can work for you, using Google Local Maps as an example.

Running a local business means you need to advertise, and depending on what kind of budget you have, this has usually meant radio spots, newspaper ads and so on. With the explosion of smart phones, tablets and other portable Internet-enabled devices, local search has also had something of an explosion in the last few years. Basically, when the iPhone made smart phones mainstream, local search really came into its own, and now businesses are scrambling to get noticed on Google Local.

Why should you? Because comparatively, advertising on Google Local is much less expensive than other forms of advertising and is a lot more customizable, as well. With Google Local, you can target specific zip codes, neighbourhoods, age ranges, genders and so on through a dashboard that gives you near complete control over the presentation of your Google Places page and your ads. Once you have your ads set up properly, theyll not only be seen by people surfing the web on their computers, but on smart phones and tablets all around your business, which should bring in new customers at a steady clip.

Theres quite a lot more that goes into local Internet advertising than simply having a Google Places page and some ads, though. If you want to learn more about effective local advertising, contact 180Fusion and ask about our Local Map Fusion solution. With Local Map Fusion, we create a customized local advertising solution that gets your business noticed and gets you the influx of customers you deserve.

by: John Davis

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