Making Most Of Social Media Marketing
Social media opens lots of opportunities in promoting business
. But you must first identify what suits best for your business. On the other hand, if you think these opportunities do not help your business, you might find out you are losing customers. Let's check the three most popular media sites, Facebook, Twitter and LinkedIn in which you can use in various ways.
FaceBook
In addition to keeping up with friends and family, FaceBook can provide you with some unique opportunities to promote your product or your services. Along with posting information about your business in your status line, you can also set up FaceBook Fan pages.
A Facebook fan page will allow you to promote your business in an entirely different manner than simply posting updates to your time line. Here are some of the things you can do with a fan page:
1. Notes - You can use the notes pages on your Facebook fan pages to provide more in-depth information about your product or your service. In addition, you can utilize the notes page to provide added information about specials, new features, etc. Using your notes pages properly can draw attention to your Facebook page, especially if you promote it through other social media sites.
2. Pictures - Do you have photographs or clip art that are relevant to your market niche? Why not upload them to your Facebook fan page pictures page and use them to attract attention? You can have some fun showing off the people who are part of your company or you can use it to display icons or other relevant photos.
3. Discussion - The time is now to encourage discussion about your product or services! You can utilize the discussion portion of your Facebook fan page to encourage questions, conduct surveys, ask for email addresses, advertise your newsletter or a host of other things. Using your discussion page along with promotion to other social sites can help draw more attention to your business.
4. Events - The events portion of your FaceBook fan page can be very exciting. You can utilize it in planning web-casts where you do a question and answer session about your product or service and may ask people to participate. Promote through Twitter and LinkedIn and the possibilities are endless.
LinkedIn
While not as flexible as FaceBook in terms of posting various options LinkedIn still provides some valid ways for you to enhance your business connections. Here are a couple:
1. Request recommendations - Customers who are happy with your business should be able to provide a recommendation about your product or your services. Take full advantage of reaching out to those who know you. Use the recommendations to collect testimonials from happy clients to further enhance your presence;
2. Start a group - Not only should you review other groups that are relevant to your product or service and join them, but do not overlook the potential for starting your own group on LinkedIn. You can encourage not only your clients to join, but other business owners who offer services or products that are complimentary to your own.
Twitter
At it's heart, Twitter remains a social networking site. You can secure new clients, promote your product or services, promote your website and blog and a host of other things. Here are some things you can do to take advantage fully of Twitter:
1. Respond to direct messages - Do not ignore those who send you a direct message (unless they are clearly spam). Even if you have an 'auto-response' set up, it is still better than ignoring people.
2. Re-Tweet - Promoting other people's work can possibly bring about additional traffic and attention to your tweets. Twitter isn't a one way marketing stream, it takes some personal commitment on your part. There are some ways that you can take advantage of automatic re-tweeting if you learn how to do it and do it wisely, however, you should still make it a point to interact with your followers.
Summary
These are just a few of the tricks you can do to maximize your social media marketing efforts. Being active and participative in your social media marketing campaign can really bring about positive outcome for your business.
by: Pilar Torres Wahlberg
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