Making Social Media Marketing Efficient - Managing And Prioritizing

If you have been following the pundits advice

, you have been updating your Facebook page, blogging on your website and tweeting to your followers.

You may have noticed that social marketing does not necessarily lend itself to time efficiency. It is in fact very labor intensive. It is also still rather untested over the long run.

However, even though social marketing has not found its own way completely yet, it is still too important to ignore. In this article we will discuss how to manage the multiple profiles you have developed to respond to the many social media sites, and how to prioritize your review activities. Try these techniques to reduce the amount of time spent tweeting and blogging and maintaining.

Manage your social marketing persona

It is difficult to keep all of the profiles up to date or even to keep track of all the places you are trying to manage. Of course and thankfully, there is an app for that. Use your favorite search engine and search on aggregate social content. This search will lead you to a number of new tools that can essentially reverse RSS and help you update all of your profiles at once as well as pay attention to activity on all of your sites.

Alternatively, you can feature yourself and your business prominently in one social sphere and link to others or hope that people will find you from other sites. This becomes more effective as you and your business become better known.

Prioritize your activity

You were busy before; Web 2.0 can make you crazy with activity. That is just not constructive. Take a moment to review what you are doing. Keep what works and shed things that do not. Evaluate the people and companies you are following. Are they helping you understand the industry, sell your product, connect with your customers? If not, unfollow without guilt. Make the same assessment vis a vis RSS feeds. If you find yourself consistently overlooking a feed, eliminate it; it is just excess baggage.

Make a list of places and sites you want to stay on top of and make that a priority. You will inevitably have to do this every few months as your needs change and content changes.

Who or what should be on your priority list?

Industry opinion leaders should be listened to; customers should be heard; people or sites that give valuable insight into your business should be welcomed. On the other hand, all those people who found you through a search of their email and hooked up may simply not be worth the time to unclog your inbox.

Learn to skim. Good web content writers know how to make the prominent information stand out so that the rapid reader can get the major ideas without reading every word. Louis Gray (website by the same name) coined the term Chief Signal Officer to describe someone who wades through Internet information efficiently and finds the important signals.

by: Jane Dawson

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