One of the best ways to building an online persona is to make a series of videos
. When trying to establish yourself online, you want people to trust you when it comes to purchasing your products or services.
It is important to have a plan of distribution of these videos. YouTube is one of the best places to submit your stuff. You want to make sure you title the video with one of your keywords in it so that people will find you.
When I choose my title for my video, I take my time and do my research because this is how people are going to find you. People forget to put a hyperlink url in the description back to their website so that people can find you. They also forget to put the url in the video itself so that people will know where to go to find you.
All of these things really make up the difference. So I put all my energy on Youtube then I use an online provider to distribute my videos to different places. What I am doing is trying to spread the word about me as much as possible.
Audio is another way that people can find you when you're building up who you are. I focus on iTunes for distribution. There are some online talk shows that you can find to put up your own radio show which will help you. Just do a search for online talk shows.
What I'm doing is getting the word out about myself though as many means as possible. I'm trying to connect with people that might be looking for the stuff that I have to sell.
You can't forget about tweeting. That is always a good thing to do. I try and link everything together. For those people who follow me, I want to make sure I give them my contact information. You can have some people watch you through their cell phones with other kinds of social media. What I'm doing is building up my social media presents and I want to be there if someone wants to contact me for some reason.
On my website I optimize for the keywords, making sure everything is in the right section. I link back to my website with all of my social media presentations as well.
I do other things as well. I encourage people to link back to my site to the interviews so people can find out more about me. I also do guest postings on other peoples blogs. I do offline marketing and send out postcards and I use a web based voice broadcasting service to keep track of my clients through the phone. I'll call them up and let them know about some new videos I have.